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6 Ways to Prevent Destructive Experiences with Influencers
Holly Pavlika, senior vice president at Collective Bias, shares six tips to handle difficult situations with influencers before they even begin.
Holly Pavlika, senior vice president at Collective Bias, shares six tips to handle difficult situations with influencers before they even begin.
Facebook is changing the way its 900 million monthly users engage with brands by opening up its Messenger app to bots.
Alma Derricks, VP sales & marketing, Cirque du Soleil, says storytelling is the framework for its digital strategy making the consumer experience more intimate.
Jeff Hamilton, president, Nestlé Prepared Foods, shares how Lean Cuisine deleted the word diet from its marketing lexicon and turned the brand around.
Burberry is the first luxury brand to use Snapchat’s ‘Snapcode’ on its products in stores to encourage shoppers to scan the code to unlock exclusive content.
Marketing missteps happen, and here's another one. A video to promote Rhode Island mixed up images of buildings, among other mistakes.
3 tools to track and analyze Instagram content and why you need them.
Nissan CMO Christian Meunier lit a roaring fire under the brand’s agency by publicly shaming it to bring new and innovative ideas to the table.
Brit Morin, the founder and CEO of Brit + Co, shares the company’s strategy on how to create content for Snapchat.
Honda is stepping out with a hot pair of sneakers sold with its 2016 Honda Civic as part of its new “Drive in Design” campaign.