Patty Odell, Author at Chief Marketer

CMO’s Go Back to Basics, Shift Budgets, Revitalize Brands: 2019 CMO Predictions

Forrester just released its 2019 predictions for
CMOs—and what a year it will be.

5 Content Marketing Tips from Cartoon Hangover

Don’t miss Dan Toth’s exclusive and insightful presentation Nov. 8 during Chief Marketer’s
free “Content-First Marketing” virtual event 11:00 AM-2:30 PM.

Acquisition

As the Holiday Dash Gets Underway—Free Shipping Trumps Speed: Study

Deloitte’s Holiday Survey dives into consumer trends like data, corporate responsibiltiy,
mobile and other consumer preferrences that can steer retailers to increased sales.

Acquisition

Reeses’ Candy Converter Swaps Out Candy Kids Hate

The candy brand set up a “candy converter” vending machine in one of the
busiest places on earth—Fifth Avenue in New York City.

Acquisition

Nat Geo Goes After Gen Z with Clever Strategies and Channels

National Geographic is going after a younger generation armed with
clever strategies and tactics like Wattpad, Instagram, Snapchat and IGTV.

Acquisition

J&J Consumer Takes Strong Steps to Revitalize its Brand

The brand’s position in the U.S. baby-care market has been eroded by companies focusing product
innovation on all natural ingredients. A major turnaround effort is underway called Project Apollo.

Acquisition

HP and IKEA Commit to Scaling Use of Ocean-Bound Plastics

The two brands have upped their commitments by joining a consortium of worldwide businesses committed
to developing the first global network of ocean-bound plastics supply chains.

Acquisition

Clorox CMO Eric Reynolds Talks In-house Agencies, Challenges, Growth Opportunities, #MeToo

Eric Reynolds oversees a huge portfolio of brands and marketing teams, making him a prolific juggler of
strategies, execution plans, challenges, failures and successes.

Acquisition

Marc Pritchard Calls for Stronger Action to Tackle Society and Sustainability Issues

Voices are growing louder for the industry to take stronger roles and action to address difficult society and
sustainability issues like ocean plastic, clean water and the stubborn inequality between men and women.

Acquisition

Whales, Covered in Plastic, Rise from the Streets of Zagreb

Greenpeace has launched a campaign to raise public awareness about the
enormous amounts of plastic waste in the oceans and seas.