Patty Odell

• Social Connections

  Best practices for using social media to connect with consumers and drive people to event marketing tour stops.

• Agencies

  Tecate Drives Long Beach Grand Prix Events

  Tecate is expanding its presence as official sponsor of the Toyota Grand Prix of Long Beach, adding its Tecate Light brand as presenting sponsor of the music performances for the race weekend.

• Zippo Celebrates Summer with Sweeps

  Zippo Manufacturing Co. is celebrating the summer and its sponsorship of this weekend’s Zippo 200 NASCAR Busch Series race with an online sweepstakes.