Patty Odell
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Social
American Airlines Marketer on Ramping up Social Media
American Airlines has found that social media channels allow it to tell customers a more relevant brand story. Johnathan Pierce, director of social media, shares the strategy.
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Agencies
Sponsorship Pairs Men’s Health and Total Cereal
Total Cereal and Men’s Health magazine have teamed up in a sponsorship deal for a nationwide search for the all-around, seasoned guy in the “Total Guy, Total Package” online contest.
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Agencies
Oreo, Ritz Sponsor “One Direction’s” Summer Tour
Ritz, Oreo and other iconic Mondelez brands ride title sponsorship of the English-Irish pop boy band, One Direction’s American summer tour and its millions of swooning, screaming young fans.
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You Worked Hard. You Got Results. Now Get the Recognition You Deserve.
Take a look back at last year’s PRO Awards winners and finalists and be inspired to enter your own work! Deadline is May 30.
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Agencies
Breyers Toppings Launches $1 Million Marketing Campaign
Signature Brands, LLC, is marketing a new line of ice cream toppings under the Breyers name in its first licensing deal with Unilever.
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Agencies
DoubleTree, Google Design Custom-built YouTube Channel for Travelers
In a partnership with Google, DoubleTree by Hilton has launched a custom-built YouTube channel—DTour—that offers travelers a new way to plan and share their trips. Supporting the channel is a yearlong “DTour of a Lifetime” competition offering six people the chance to be brand ambassadors traveling the world and documenting their adventures on the channel. […]
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Agencies
Marketers Spend $6.7 billion on Mobile; Sales to Skyrocket to $400 Billion: MMA Study
The Mobile Marketing Association’s new report finds mobile contributed $139 billion to U.S. economy in 2012, a number set to rise to $400 billion by 2015.
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Agencies
Obama, Bone Regrowth and Video Raise Awareness of Cleveland Clinic
Cynthia Galbincea, executive director, marketing communications at the Cleveland Clinic, talks about how the clinic dramatically increased brand awareness through an aggressive content strategy—and some luck.
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Agencies
Chico’s FAS Runs its Cause Program Locally
Chico’s FAS family of brands began last month its take-three of “May is For Miracles” campaign. The program operates out of local stores by offering communities a number of ways to raise funds for a local Children’s Miracle Network Hospital.
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Agencies
Red Roof Inn Turns 40, Celebrates with a Road Tour
Marketers love to play the numbers and Red Roof Inn is no exception. March marked its 40th anniversary and it is churning out a host of promotions through the fall tied to that number. Last month, the lodging company began running the “40 & Fabulous” campaign that includes all kinds of incentives, a sweepstakes and […]
