![Nivea Style, Uncapped](https://chiefmarketer.com/wp-content/uploads/2013/07/niveastyleuncapped595-160x125.jpg)
Nivea Reboots Successful Online Contest with Ecommerce
Nivea ran an design a lip balm cap online contest last year that has been reworked—based on user feedback—to include an ecommerce component.
Nivea ran an design a lip balm cap online contest last year that has been reworked—based on user feedback—to include an ecommerce component.
Marketers who embrace m-tailing as a primary marketing platform in China could potentially double or triple their sales in the short term: Draftfcb China
Stride Rite's first loyalty program skyrocketed to 1 million members in just six months. How'd they do it? VP Kiran Smith shares the details.
Marketers (40%) are finding that delivering a positive customer experience is harder in mobile marketing than on the web. That’s likely no surprise, but what may be troubling is that 70% of marketers describe their multichannel experience for customers as “okay” or “poor, according to a new IBM survey.
A new Cricket campaign "Half Is More" plays up its lower price compared to two top competitors, Verizon and AT&T.
The 20th Annual PROMO 100 has been recast as the PROMO “Top Shops,” a compilation of the top pure-play promotional marketing agencies both large and small. Submit your application through June 28.
American Airlines has found that social media channels allow it to tell customers a more relevant brand story. Johnathan Pierce, director of social media, shares the strategy.
Total Cereal and Men's Health magazine have teamed up in a sponsorship deal for a nationwide search for the all-around, seasoned guy in the "Total Guy, Total Package" online contest.
Ritz, Oreo and other iconic Mondelez brands ride title sponsorship of the English-Irish pop boy band, One Direction's American summer tour and its millions of swooning, screaming young fans.
Take a look back at last year’s PRO Awards winners and finalists and be inspired to enter your own work! Deadline is May 30.