10 Ways to Reach Younger Audiences with Social Media
Here's 10 tips that mature brands can rely on to create and uphold a strong social media presence to keep customers engaged.
Here's 10 tips that mature brands can rely on to create and uphold a strong social media presence to keep customers engaged.
Octagon's John Shea talks about the challenges and rewards of marketing in Brazil in the run up to the 2014 FIFA World Cup and the 2016 Summer Olympics.
The Great Ritz Holiday Parade marks a new way for the butter cracker brand to market during the holiday season.
Duncan Hines has taken a radical approach to its new website for Bakers, straying far from the typical CPG website to a search-based, responsive design.
A slideshow of top creative designed by agencies that won PRO Awards for consumer packaged goods clients.
Peter Frank, the director of editorial product development for T+L, outlined 10 Twitter tactics and strategies the brand uses to harvest impressive results.
AMG Strategic Advisors provides a detailed look at the Hispanic shopper and recommendations to take to improve relationships with this demographic.
Laura Johnston, executive creative director for Geometry Global Chicago, discusses the widely expanded role of the creative director.
A panel at ad:tech New York discusses a more strategic focus on content marketing: distribution, measurement and ROI.
Pete Blackshaw, Nestlé’s global head of digital and social media, outlines how the company is aggressively moving its digital marketing ambitions forward.