Patty Odell, Author at Chief Marketer

Hispanic Trends / Recommendations for CPGs and Retailers: Study

AMG Strategic Advisors provides a detailed look at the Hispanic shopper and recommendations to take to improve relationships with this demographic.

The Fast-changing Role of Creative Director: Q&A

Laura Johnston, executive creative director for Geometry Global Chicago, discusses the widely expanded role of the creative director.

Social

Content Marketing Gets More Strategic

A panel at ad:tech New York discusses a more strategic focus on content marketing: distribution, measurement and ROI.

Social

Nestlé’s Head of Digital on How it is Achieving its Digital Marketing Ambitions

Pete Blackshaw, Nestlé’s global head of digital and social media, outlines how the company is aggressively moving its digital marketing ambitions forward.

Digital

A Guide to Google AdWords Bidding Strategies

There are several core bidding types available in Google AdWords and with Flexible Bidding Strategies it may be a bit confusing. This article sorts it out.

Open for Business: PROMO’s New Top Shops Searchable Database

PROMO’s Top Shops is a robust, online, searchable listing of the Top 100 U.S. promotion agencies that includes a flash look into each agency.

Agencies

2013 PRO Award Winners

Congratulations to all our 2013 PRO Award winning brands and agencies! Click here for a complete list of winners and to read profiles of all our Gold, Silver and Bronze winning campaigns. Plus, learn which campaign took home the Platnium PRO award for best overall campaign and which agency received our very first MVPro award […]