Patty Odell
-
Agencies
Bring it on! The 2014 PRO Awards is Now Open for Entries
You worked hard. You got results. Now get the recognition you deserve. Enter the 2014 PRO Awards.
-
Activating Measurable Local Marketing Campaigns Still a Challenge: Study
This new study from Balihoo uncovers the latest stats on local marketing including challenges, disconnects, ROI and budgets.
-
Agencies
How Mobile-Friendly Retailers Engage Consumers—and Boost ROI
Some mobile-friendly retailers and brands are more advanced than others, but it is the risk takers that are offering up innovative ideas to steal.
-
Agencies
Insights, Attitudes, Motivators of Deal-Seeking Consumers: Report
This report from Experian Marketing Services identifies six deal-seeking consumer segments and offers up advice on how to effectively market to each group.
-
Social
10 Ways to Reach Younger Audiences with Social Media
Here’s 10 tips that mature brands can rely on to create and uphold a strong social media presence to keep customers engaged.
-
Agencies
Marketing in Brazil with Octagon’s John Shea
Octagon’s John Shea talks about the challenges and rewards of marketing in Brazil in the run up to the 2014 FIFA World Cup and the 2016 Summer Olympics.
-
Digital
The Great Ritz Holiday Parade is a New Look for Ritz
The Great Ritz Holiday Parade marks a new way for the butter cracker brand to market during the holiday season.
-
Duncan Hines Debuts Search-based, Responsive Site for Bakers
Duncan Hines has taken a radical approach to its new website for Bakers, straying far from the typical CPG website to a search-based, responsive design.
-
Agencies
Consumer Packaged Goods Creative Showdown: Slideshow
A slideshow of top creative designed by agencies that won PRO Awards for consumer packaged goods clients.
-
Social
Travel + Leisure’s Top Social Guy Shares 10 Hard-working Twitter Tactics
Peter Frank, the director of editorial product development for T+L, outlined 10 Twitter tactics and strategies the brand uses to harvest impressive results.
