Nicole Schuman
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Digital & Technology
2025 PR Predictions: Digital PR, Tech and AI Influence
As 2025 approaches, it pays to take stock of everything that occurred in 2024 and how it could impact the next year of the PR industry. Some friends in the communications world approached PRNEWS with predictions for the coming year in regards to technology and digital PR.
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Digital & Technology
2025 PR Predictions: Transforming Work Life and Business
As 2025 approaches, it pays to take stock of everything that occurred in 2024 and how it could impact the next year of the PR industry. Some friends in the communications world approached PRNEWS with predictions for the coming year in regards to business and work life in PR.
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Branding/Marketing
PR Roundup: TikTok and the Supreme Court, GIPHY Trends and Executive Media Consumption
This week’s PR Roundup looks at the latest developments in the TikTok ban case, GIPHY’s on-trend predictions for 2025 and a survey that shows what executives are looking for when it comes to consuming content.
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Branding/Marketing
Communicators Voice Concerns Tied to Trust for 2025
A PRSA panel on Communications Trends and Strategies for 2025 featured PR experts who provided their current PR concerns for the coming year, as well as key takeaways for tackling those issues and building trust.
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Crisis Management
PR Roundup: Influencer Tragedy, Tick Tock for TikTok, Omnicom and IPG Merger Impacts
This week looks at the aftermath of a popular influencer’s untimely death, the clock ticking down on TikTok and what the Omnicom/IPG merger means for the rest of the communications industry.
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Crisis Management
PR Roundup: UnitedHealthcare Tragedy, Creators and Fact Checking, Social Media Purchases
This week’s PR Roundup looks at UnitedHealthcare’s tragic company crisis, UNESCO’s new report on content creators and misinformation and social media surpassing TV for purchaser influence.
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Media Relations
Media Relations: Tips for Building Reporter Relationships in Changing Times
Ahead of PRNEWS’ Media Relations workshop, we spoke to presenter Michelle Ubben, President and Partner at Sachs Media Group and got a peek into her panel session, “The 411: Pitching Journalists, Relationship Building and What NOT to Do.”
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Branding/Marketing
PR Roundup: Wicked Overload, News Influencers and a PRSA Honor
This week’s PR Roundup looks at the “Wicked” movie’s test case for PR oversaturation, America’s fascination with news influencers and a global honor for PRSA.
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Media Relations
Will Bluesky Change PR?
Social media trends come and go, but it seems to have been awhile since an existing social media platform (Bluesky) has encouraged so many users to jump ship from their current social media habits. Such moves are something for the PR and communication industry to pay attention to.
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Digital & Technology
LinkedIn Newsletters: Best Strategies and Practices to Follow
PRNEWS spoke to Tayler Felix of Workday on best practices for utilizing LinkedIn newsletters.
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