Nicole Schuman
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Branding/Marketing
Thought Leadership on Video: Where Execs Need to Show Up Now
In this exclusive Q&A, Katie Suiters draws from her experience working with executives across industries (and also as a former TV producer) to share practical guidance on how senior leaders can step in front of the camera and truly connect with their audiences through thought leadership on video.
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Digital & Technology
Influencer Q&A: Tracking ROI, Avoiding Pitfalls, and Knowing When to Walk Away
In a wide-ranging audience Q&A, experts Davitha Tiller of HAVAS and Molly Soloff of Derris, broke down the complexities of influencer marketing for PR—from measuring ROI and sourcing talent to negotiating contracts and evaluating long-term partnerships.
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Branding/Marketing
PR Roundup: Silence from American Eagle, AI Models in Vogue, USPS and Pantone Team Up
This week’s PR Roundup explores some fresh takes about the American Eagle/Sydney Sweeney situation, Vogue getting roasted for publishing a Guess ad featuring a model created by AI, and a partnership between USPS and Pantone celebrating the former’s big 250th birthday.
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Corporate Social Responsibility
PR Roundup: Sony’s Sustainability, AI Summary Crisis, Top 50 Creator-Journalists
This week’s PR Roundup looks at what communicators can learn from Sony’s public pledge for product sustainability, a new list honoring the top 50 independent creator-journalists and the continuing problem of AI summary results for the news industry and earned media.
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Digital & Technology
Why Data Is Your PR Secret Weapon for Storytelling
Anna Rose Pardue, Director of Communications at Morning Consult, breaks down three key reasons to include data in your PR storytelling strategy.
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Branding/Marketing
PR Roundup: Elmo Hacked, Reputation Risk in Europe, Clueless Is Back
This week’s PR Roundup looks at lessons from the Elmo account hack on X, a new reputation risk survey that compares Europe and the United States, and Clueless celebrating a big anniversary with some fun, inventive swag for all ages.
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Digital & Technology
Duolingo Social Media Secrets: Let Your Comments Section Be Your Marketing Brief
Monica Earle, PR Director at Duolingo, breaks down what set the brand apart on social media platforms like TikTok and Instagram.
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Crisis Management
PR Roundup: McD’s Bot Problems, Newsletter Bonanza, Office GIF-tionary
This week’s PR Roundup looks at the HR AI crisis for McDonald’s hiring methods, Morning Consult’s latest study on newsletter consumption and subscriptions and a new GIF-tionary for office slang.
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Branding/Marketing
Top PR Substacks: A Starter Kit
We asked PRNEWS readers their top PR Substacks to follow, receiving an overwhelming response. If you are looking to build a “playlist” of comms Substacks to subscribe to, we’ve got a great starter kit right here.
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Digital & Technology
Internal AI Adoption: Secrets to Upskill PR Teams for AI
This clip explores structured sprints, resource development and the crucial role of surveys in driving successful AI adoption, internally.
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