Nicole Schuman
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Branding/Marketing
PR Roundup: U.S. Open Brand Wins, CEO Reveals Price Increases, Humans Prefer Human Content
In this week’s PR Roundup new data shows us which brands won the U.S. Open, we learn how CEOs should communicate price increases, and new a Sprout Social study reveals that consumers prefer human-generated content rather than AI.
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Digital & Technology
Mastering Multiplatform Content with Mrs. T’s Pierogies
Discover how Mrs. T’s Pierogies tapped into humor, parenting insights and multiplatform content to connect with millennial parents.
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Branding/Marketing
PR Roundup: Nestlé CEO Crisis, Age Demos and the News, NFL is Back
PR Roundup examines the current company instability at Nestlé—which dropped another CEO, a new Pew study on news sources and demographics, and football is back!
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Digital & Technology
AI Bots: Identifying and Defending Your Brand
In this clip, Mary Beth Levin, Manager, Social Strategy and Analytics at the United States Postal Service explains how to identify bots on social media and through influencer partnerships, as well as how to protect your brand when the bots turn against you.
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Branding/Marketing
PR Roundup: Home Depot’s ICE Crisis, Target’s CEO Switch and Becoming a Human Burrito with Chipotle
This week’s PR Roundup examines the decision of staying silent during crisis—such as Home Depot’s current situation with U.S. Immigration and Customs Enforcement (ICE), and Target announces a new CEO—will it help get sales back on track? Also we look at a fun brand collaboration between Urban Outfitters and Chipotle, just in time for back-to-school.
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Media Relations
PRNEWS Live: How #WearSunscreen Broke Through the Noise
In this session, Williams talks about the successes and lessons of the #WearSunscreen campaign and developing trust with your audience in a media environment riddled with mis- and disinformation.
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Branding/Marketing
LinkedIn Algorithm Success: What Content Works?
At a recent PRNEWS event, Aneesh Lal, founder of The Wishly Group, an independent agency specializing in the B2B Creator economy, spoke about the LinkedIn algorithm and how content type choices can be impacted on almost a weekly basis. The session, dubbed “Creator-led Content: How Leaders Can Benefit,” was part of the PRNEWS Pro workshop […]
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Branding/Marketing
PR Roundup: TS12 Brand Mania, White House Crime Confusion, LinkedIn Shares Top Colleges
This week’s PR Roundup examines the Taylor Swift effect on brands, how miscommunications at a federal level can cause crisis, and LinkedIn’s back-to-school data. Brands Hop on Taylor Swift’s TS12 Announcement What happened: Taylor Swift might as well be named a fifth element. Everything that woman touches turns to marketing gold. You have air, fire, […]
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Digital & Technology
Podcast Perfection: Top Tips for Great Audio and Video Quality
Learn how to be a great podcast guest on video and audio with Christine Baratta, Director of The Situation Room Studios and Editorial Content at the Global Situation Room.
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Diversity, Equity & Inclusion
PR Roundup: Peloton Messaging Conflict, DEI Visibility and Trust, Communicating Tariff Price Increases
PR Roundup examines Peloton’s conflicting messaging, a study showing that LGBTQ+ visibility in advertising and messaging is important to consumers, and tariff price increases are here—so how should that be communicated?
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