MCM Editorial Team, Author at Chief Marketer

Retailers to face waning demand in 2025

Forrester Research releases retail industry 2025 predictions, including more retailers using generative AI technology for shoppers but not for employees. Research firm Forrester projects that retailers will struggle in 2025 as brands grapple with paying employees higher wages coupled with decreased demand from shoppers. Merchants will need to explore technology solutions to offset these […]

Shopper/Retail

Why marketers need a C-level title

It’s becoming more common for the top marketing position at a brand to sit below the C-suite. This leaves the marketing head demoted from the decision-making table and often detached from enterprise strategy. Too often marketers are turned to as storytellers rather than drivers of corporate strategy and revenue. Yet, CEOs who place marketing at the core […]

Shopper/Retail

Brands that feature user generated content boast higher AOVs, web visits

Shoppers trust other customers. And a retailer showcasing user generated content is the proof shoppers need, according to a new report from social media management vendor Emplifi. Brands that incorporate user generated content onto their web pages receive three-times more websites than brands that don’t, according to Emplifi data based on 200 brand clientss from October […]

Shopper/Retail

Q&A with CMO at Denon on its new earbud marketing campaign with Katy Perry

Editor’s Note: Audio brand Denon knows all about competing with bigger ideas and smaller dollars, said Mike Allen, chief marketing officer at Denon’s parent company Masimo Consumer Audio. Denon is a 110-year-old brand that faces large and well-funded competitors, making marketing a challenge. The brand recently debuted a new marketing campaign with Katy Perry for […]

Shopper/Retail

CMO role alive and well at Fortune 500 retailers

A new report from Forrester Research Inc. finds that 86% of retail and wholesale Fortune 500 companies have a chief marketing officer or a marketing executive leader on the senior management team who reports directly to the CEO. This is a high penetration, Forrester finds, as Fortune 500 companies in six of the nine industries the research […]

Shopper/Retail

DOJ: Google is a monopoly on search

US District Court Judge Amit Mehta ruled this week that search engine giant Google is a monopoly when it comes to search. Judge Mehta ruled in favor of the Department of Justice in its antitrust case against Google. “After having carefully considered and weighed the witness testimony and evidence, the court reaches the following conclusion: […]

Shopper/Retail

Google drops plan to end third-party cookies

After years of anticipation, Google announced it will not phase out third-party cookies after all. Cookies track consumers across the web and help marketers serve relevant advertisements to target consumers. In 2020, the giant had announced that due to privacy concerns, it would phase out cookies on its Chrome browser. However, after pushback from […]

Shopper/Retail

Amazon to offer discounted products shipping direct from China

Amazon.com is rumored to be launching a new marketplace under the Amazon.com umbrella that would offer shoppers cheap products that will ship directly from Chinese warehouses. Product such as apparel and home goods would take nine to 11 days to ship to customers, according to reports. The move comes as more U.S. consumers are buying […]

Lowe’s names Jennifer Wilson as new CMO

Home improvement retail chain Lowe’s promoted Jennifer Wilson to chief marketing officer. Wilson will oversee strategic brand and product marketing, loyalty, personalization, promotional planning, creative, media and the Lowe’s retail media network. Lowes CEO Marvin Ellison credits Wilson with the successful launch of Lowes’ loyalty program and its retail media network. “Jen brings a data-driven […]

Shopper/Retail

TikTok unveils generative AI avatars for ads

Social media platform TikTok debuted generative artificial intelligence avatars for advertisers in June. The avatars of real people will help brands develop creative content for the platform at scale, TikTok said in the press release announcement. Brands can use stock avatars or custom avatars. TikTok built stock avatars using paid actors that are licensed for […]