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  • Tobacco’s Two Tiers

    Patrick Carroll is unabashed about going where big tobacco companies can’t. The CEO of fledgling Freedom Tobacco International launched Legal cigarettes

  • Check the Small Print

    Appealing to the inner child, MINI Cooper’s magazine insert campaign this past fall featured punch-out, assemble-able versions of the car built to 1/56

  • Attorney General Scrutinizes J&J Drug Marketing

    The U.S. Attorney General last week subpoenaed Johnson & Johnson’s Ortho-McNeil Pharmaceutical division for marketing documents for epilepsy drug Topomax.

  • Alcohol Marketers Sued for Targeting Teens

    A lawsuit filed against a handful of alcohol marketers seeks to recover “unlawful profits” gained by allegedly marketing alcohol to teens. The suit, filed

  • Step Inside

    Get ready for china cups in McDonald’s restaurants. This month McDonald’s Corp. opens four McCaf coffee shops inside McDonald’s restaurants in Raleigh,

  • San Francisco 49ers Fans Go Nuts

    Nut marketer Diamond of California will blitz San Francisco’s 3 Com Park this month to leverage its visibility during the NFL game broadcast on ABC’s

  • Campbell’s Samples its Soups in Malls

    Campbell’s Soup Co. is stopping in cities across the country to offer samples of its Campbell’s Select soups. The tour hits 24 malls in 18 cities where

  • Lights! Camera! Action!

    The buzz on Hollywood Boulevard was all about the young country singer who captured the wonder of a crowd that morning with her homespun ballad, Count

  • McDonald’s Running Low on Monopoly Game Pieces

    McDonald’s Corp. may end Best Chance Monopoly early, since some restaurants seem likely to run out of game pieces before the Nov. 10 end date. According