Starting on Monday, Yahoo! Mail Beta began giving some users the opportunity to use an integrated version of Yahoo! Messenger right from their e-mail window, similar to how users can log on and use Google Talk directly from…

The Portland Trail Blazers are a very young team in the NBA, so it makes sense that the organization is trying to create a youthful appeal across all its operations, on and off the court. The team’s new social networking initiative for…

Oy. The body of the email that I received yesterday had written in it just that one word, a sign of exasperation, almost frustration, if not resignation. What could have caused such a response? A quick look at the forwarded message…

You surf MySpace and in between the barrage of dating offers placed ever so conveniently that you stand a good chance of accidentally clicking, you come across a banner that those in the direct marketing space know all too well. You…

You are probably dismissing good leads in ways you never thought possible. The purpose of this two part article (part two coming next week) is to turn the spotlight on some of the most common problem areas for you to inspect and provide a solution to improve your lead quality.

Sprint Nextel is gunning its event-marketing engines for the Daytona 500 this weekend.

U.S. marketers will spend $1 billion on music sponsorships this year, up 16% from the $867 million they spent last year, according to sponsorship consultancy IEG Inc.

9Lives is revving up for the second leg of its national tour that has prompted 100,000 cat adoptions in its first five months.

Venus, the female shaving brand, is set to auction off a pair of Mariah Carey look-alike legs.

Applebee’s has named former Blockbuster marketing executive George Williams as the company’s new chief marketing officer. The post took effect Feb. 9.