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  • Valpak Pushes ‘Ratatouille’ Sweeps on 42 Million Mailers

    Walt Disney/Pixar is building hype around its latest animated film with a more than 42 million piece mailing from Valpak and a sweepstakes overlay.

  • Kodak Moves to Boost Printer Sales with Racecar Design Contest

    Eastman Kodak entered the inkjet printer market in the spring and is now looking to NASCAR fans to find out what they think.

  • Mom 2 Mom

    Playgrounds used to be the primary place where mothers traded tips on parenting as their children played in the sandbox. Moms are more likely now to discuss

  • Stoking the Fire

    A Senate Committee is voting this month on a bill that would put regulatory authority to restrict tobacco advertising and sales in the hands of the Food

  • The Backwards Halo

    Well, Einstein was right about one thing. Everything is relative. I figured it out when I was buying pajamas. Or was it the cereal? No, it was the pajamas.

  • Going Global

    International promotions are occurring at a rapid pace in every product category as more companies sell to a global audience. While going global is not

  • Hooked on Going Mobile

    Hooked on Phonics Became a household name thanks to its omnipresent direct response television commercials and infomercials. Now, the 20-year-old marketer

  • Build-A-Penguin

    Build-A-Bear Workshop, Inc.’s flagship product might be a teddy bear. But a recent trend is that the kids who frequent the retail chain’s more than 275

  • Google Gains, Yahoo, Ask and AOL Lose in May

    May was another good month for Google in terms of its share of the search market. According to the latest figures released by comScore’s monthly qSearch analysis, Google owned 50.7% of the total search market in May…

  • Blinkx Unveils Cutting Edge Ad Platform

    Blinkx, the growing video search engine, recently launched an ad platform, AdHoc, that would place ads beside or in videos based on what it “hears” in them. This speech-recognition technology is the first of its kind in the video…