In the midst of its decline, online social network Friendster has made attempts to increase its waning popularity through methods that have not been received well by some. Friendster said that the company recently kicked off a “reminder” promotion…

On Monday, November 14, Google announced that it would make its Web analytics service available to Google account holders for free. Google acquired the San Diego based Urchin Web Analytics in March and has up until recently continued to use the Urchin…

The last time I was here was about 15 years ago. I vividly recall opening the curtains in my hotel room and seeing a sea of people dressed in black on bicycles with the occasional Mercedes Benz rolling by.

S. Korea is an economic and technological leader, which makes it an important example for the rest of the world. One distinct area of leadership is S. Korea’s success in dealing with Spam where recent policy changes seem to be effective. The new…

Persistent Screamers become comic book creations in the newest addition to the Confidential, DM Pimping. The Web Surfing Sinners get brought to animated life in this weekly cartoon for the online media masses. Click below to get flashed by the prettiest peons and ugliest underbelly of affiliate life.

That Ad:Tech might have felt crowded, overlapping, and utterly confusing – reflects not on the show but the industry. Our industry used to have easily defined boundaries and companies that could fit into independent silos. Like the continents, the…

The first half of A Crash Course on the Digital Marketing Vendor Landscape, the basis to last week’s two part Digital Marketing 101, focused on the different types of internet advertising and the companies that operate in them. The second half…

The Mountain View City Council on Tuesday night gave Google the green light to begin building a wireless network in their city, in which the search giant is based. The City Council unanimously ratified a five-year property lease required for the construction…

Licensing Technology vs. ASP vs. Developing Internally
When it comes to fulfilling technology needs (e.g. ad server or affiliate network software), companies in our space typically have multiple options readily available to them.

Lead generation, and co-registration come together to make up the next area of digital marketing, incentive promotion.