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A Different Type of Subprime Fallout – Part 1
The past three weeks have had more than just the financial markets on edge. They have caused the whole world to take notice. Included in that group are those in the mortgage lead generation market. After years of prosperity, that…
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A Different Type of Subprime Fallout – Part 2
The marketing of subprime credit cards has gone on in scale, albeit rather quietly for years. My first recollection of these cards comes in 2002 not long after the collapse of Providian and their NextCard division which made, and…
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Agencies
American Express Offers Back-to-School Incentives
American Express is playing off the back-to-school shopping time period with an incentive tied to its gift cards
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Agencies
Walgreens Promo Gives Away Tickets to AARP Expo
Walgreens has partnered with American Association of Retired Persons in a promotion to get its customers to attend its annual event.
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Agencies
Carlson Marketing Launches Digital Music Rewards
Carlson Marketing is offering a new option to redeem loyalty points via a digital music store.
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Agencies
Norwegian Cruise Line Named Official Cruise Line of PGA Tour
Norwegian Cruise Line and the Professional Golfers’ Association have teamed up in a marketing partnership that names Norwegian as the official cruise line of the PGA Tour and Champions Tour.
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Agencies
Hanes Canada Launches Instant Win Games
Hanes Canada has launched an instant-win game offering the chance to win one of three $25,000 grand prizes.
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Mozilla Targets Malicious Sites
Mozilla’s Firefox browser has been gaining popularity over the past few years, but its success has not satisfied its developers. For Firefox 3.0, Mozilla hopes to develop two defenses against dangerous Web sites for Firefox users.
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Making Sense of the Mortgage Market Mess, Week Two – Part 2
Over the course of several years, we’ve talked many times about the mortgage lead generation market. As the fuel for much of that growth, the subprime lending market, which collapses at unprecedented speeds, the mortgage lead…
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Pringo Networks Selects Adknowledge’s AdStation for Social Networking Platform Integration
Los Angeles, CA – August 15, 2007 – Adknowledge is pleased to announce today that Pringo Networks has selected Adknowledge’s AdStation for Taglines product for integration into Pringo’s social networking platform. This allows any company that is using…
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