Though the return on investment garnered from e-mail marketing operations is still healthy, there has been a downward trend in recent years

For those who are unfamiliar with SearchMash, it is Google’s small, relatively unknown alternative search engine.

NBC and News Corporation have been talking for months about a joint venture into the realm of online video.

Though print media is far from dead, there is no doubt that the Internet has taken away a good portion of its thunder.

A common trend has emerged in recent years among campaign tracking platforms where the number of successful actions reported by the Network is typically lower than Advertiser data. We all know this difference as the…

Not having studied finance nor growing up with aspirations of working on Wall Street, and despite a significant number of years in the online space, not to mention more than one article on the topic, but the online ad…

WENDY’S: is out with new Kids’ Meal premiums offering one of five “The Legend of Spyro: the Eternal Night” toys and a coupon with each meal. Toys are based on the new video game by Vivendi Games.

Only two-thirds of Americans know what a cranberry bog is, according to Ocean Spray research. Equally few know how cranberries are harvested. And heaven knows how many think the berries grow naturally in that ridged, tin-can shape.

Lions Gate Entertainment has modified a Web site related to the popular Bratz dolls after violations were discovered of the Children’s Online Privacy Protection Act.

Google topped the list of search providers in the U.S. during the month of September, once again dominating the field.