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  • Lead Generation 1.0

    In today’s Digital Thoughts we expose how a site like eBay can remove information asymmetry and shed light on an area that typically remains hidden.

  • Information Asymmetry

    Found on eBay – Turn-Key Mortgage Lead Gen Business Opportunity. Unfortunately, the listing no longer exists on eBay but it touches upon one of the more fascinating trends going on in the lead generation space – owning traffic.

  • Promotional Products Sales Hit $17.8 Billion, a New Record

    Sales of promotional products jumped 5.1% from $16.9 billion in 2004 to $17.8 billion in 2005, the third consecutive year of increases and a new record, according to The Advertising Specialty Institute (ASI).

  • 8bestsites.com – Robbing Peter to pay Paul

    More often than not, the topics for publication come together at the last minute. Occasionally, the topic might exist beforehand, although that still doesn’t guarantee it being written before the last minute. This week’s topic falls under…

  • MetaReward. Dropping the Rewards.

    In Internet Advertising 2006 – The Year That Will Be, I said, “Incentive marketing will change. Users love free iPods, and the aggregate of remnant inventory will still be incredibly large, but the day of the email / zip offer will…

  • Sites Selling Phone Data Under Scrutiny

    The Energy and Commerce Committee is issuing subpoenas to a dozen companies that sell confidential consumer phone data online after they refused to comply with the U.S. House of Representatives’ request for…

  • Google and EarthLink to Unwire San Francisco

    Last week, the city of San Francisco reviewed six final proposals for building a wireless network across the entire city. In the end, they chose Google and EarthLink’s concept. The team will begin discussions with San Francisco…

  • Nielsen Norman Study Tracks Eyeballs

    A recent study conducted by Fremont, California-based Nielsen Norman Group utilized advanced equipment that tracks the eyes of Web users in order to delve into the minds of a group of participants. The study was done to see…

  • FCC Changes Fax Advertisement Rules

    Last week, the Federal Communications Commission adopted rules in order to employ the conditions of the Junk Fax Prevention Act of 2005. The FCC said that so long as businesses have an established business relationship with…

  • Leading Online Performance Marketing Companies, MediaWhiz and GRS, To Merge

    NEW YORK, NY and FORT LAUDERDALE, FL / April 11, 2006 / Businesswire / – Two of the interactive marketing industry’s leading firms, Global Resource Systems (GRS) and MediaWhiz, today announced they have merged to form…