Nicorette is ramping up its NASCAR sponsorship with track-site smoking cessation seminars for pro racing fans.

Carmela Leon watched the women jumping and shook her head. Not me, not today, she laughed. And not in these shoes. Her footwear may have kept her from

One of the Most powerful steps a product or brand can take to get an edge on competitors and make more money is to respond to cultural developments in

It’s a myth that cats have 9Lives; they might have a tenth. The venerable cat food with the clever name was on its last legs. It needed a new lease on

NBC and News Corporation have been talking for months about a joint venture into the realm of online video.

Though print media is far from dead, there is no doubt that the Internet has taken away a good portion of its thunder.

A common trend has emerged in recent years among campaign tracking platforms where the number of successful actions reported by the Network is typically lower than Advertiser data. We all know this difference as the…

Not having studied finance nor growing up with aspirations of working on Wall Street, and despite a significant number of years in the online space, not to mention more than one article on the topic, but the online ad…

This episode of Broken News is brought to you by our trusted industry insider, Cauldron Larynx. Cauldron utilizes deep knowledge, deeper skills and deepest relationships to make up the most breaking and relevant news in the Affiliate Marketing sector

Fans of Jim Carrey’s movie “The Mask” will recall this, one of my favorite lines, “P-A-R-T-Why? Because I gotta!” And so it is for the ad:tech faithful – Party time, the bonding time that unites the 10,000 or so registrants more than any conference topic…