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Click Fraud is Down, and Up
The latest numbers released by Click Forensics, a traffic quality management company, indicate that while click fraud during the first quarter of 2008 is down compared to the fourth quarter of 2007, it is up compared to the same quarter last year.
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Obama Wins in Online Video
According to recent figures released by Nielsen Online, presidential candidate Senator Barack Obama has a healthy lead in the battle taking place in the realm of online video.
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Online Banking Going Strong, but Still Seen as Risky
While online banking continues to become more prevalent, the general perception seems to be mixed. This stems from the fear of having critical information hijacked online, and the subsequent potential for unauthorized withdrawals from bank accounts.
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Yahoo Answers is Popular
Among Yahoo!’s many products and services, Yahoo! Answers is undoubtedly one of its best, and users around the globe seem to be riding the wave.
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Agencies
Best Western Lures Harley Riders with Rewards
Best Western International is finding loyal guests in a whole new audience under a partnership with Harley-Davidson Inc.: motorcycle enthusiasts
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Agencies
Lifetime Reruns Women’s Film Contest
Lifetime Networks is shooting to change the role of women in the film industry with its second competition for aspiring female directors.
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Get Hired
In this week’s other article on the job market, “You’re Fired,” we talk about the potential that the job losses that have hit other industries could hit ours, despite the often rosy picture painted by many of the technology…
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China > U.S.
While China’s economy is experiencing some form of a slowdown, it does not seem to be slowing down the growth of the country’s Internet population, which was declared to have surpassed the size of the online population in the U.S.
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Confirmed Opt-In Liked by Consumers, Sparsely Used by Marketers
A recent online survey of 523 e-mail marketers conducted by eROI, an e-mail marketing agency, found that just 30% of the respondents indicated that they use confirmed (or double) opt-in for signing up consumers.
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