Most online merchants and agencies utilize pixels and cookies as their method of affiliate and conversion tracking.

Sarah Robb O’Hagan has been named the new chief marketing officer for The Gatorade Co., a division of PepsiCo

In the fashion world, things change in a relatively predictable cycle, with designers handing out their new style mandates that world of print and other trend noting mediums translate into the season’s do’s and dont’s…

If you remember back to the beginning of this year, the stock market didn’t get off to a good start. Within the first three weeks, the major markets had lost almost ten-percent of their value and technology stocks in particular…

Previously, in this column, we covered the subject of affiliate pre-screening. That’s a good start to make sure that you don’t end up with rogue affiliates.

Strengthens Leadership Position in Specialty Finance Marketing, Technology Sector

For those of you who haven’t heard the news, MediaWhiz
acquired LeadROI Lead Management System in April.

LinkShare, a leading pay-per-action marketing network, announced that beginning today the company will be lead by Jonathan Levine, Chief Technology Officer of LinkShare, and Yasuhisa Iida (“Yaz” ), Executive Officer of Rakuten. They will serve as co-presidents.

Adknowledge announced today that it has launched its social advertising network in the UK.

Unique Leads.com, Inc. is sponsoring the web’s first affiliate marketing reality show called Top Affiliate Challenge.