After thinking that the incentive space might have slowed down, last week’s analysis showed that if anything the opposite has occurred. Despite the competition on display, ongoing challenges with email marketing, and…

This past week, the Internet’s version of an arms race launched. It started exactly a week ago with articles similar to that published in MediaPost stating, “Microsoft/DoubleClick Deal Seems Likely.” Four days later, the likely deal…

According to recent findings released by marketing research firm Millard Brown, advertisements made for television carry over very well, if not better in some respects, online.

At the Internet Corporation for Assigned Names and Numbers (ICANN)’s 28th International Public Meeting in Lisbon, Portugal last Friday, the possibility of a .xxx top-level domain (TLD) was shot down by the organization for the second…

DoubleClick has been the rumored apple of Microsoft’s eye since reports began popping up last week about a possible acquisition of the third-party ad firm. Things got even more interesting earlier this week when Google was…

Mrs. Fields is celebrating 30 years of cookies with an online contest that seeks out the next great cookie and offers the chance to win a dream kitchen.

The Washington Post is out to make a point—lots of points, in fact.

Kimberly-Clark Corp. added three senior executive posts yesterday to bolster its global marketing staff with an eye toward growth outside the U.S. The push to leverage the company’s resources could lead to a shift in the way K-C works with its agencies.

Remember Pup-peroni dog snacks? Geoff Tanner hopes so. Tanner, the senior brand manager at parent Del Monte Pet Foods, has a plan to revive the 25-year-old

In the old days, marketers became very proficient at the standard ways of communicating with customers: mail, phone and face-to-face. We mastered critical