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  • The Beginning of the End for Incentive Marketing

    After ValueClick disclosed an inquiry into their lead generation practices by the FTC announcement stemming from the company’s incentive marketing campaigns, it was only a matter of time before changes would start to make…

  • Top Web Properties in May

    May was a month that included the beginning of the summer movie season, Mother’s Day, and the start of major political debates. According to comScore Media Matrix this meant that May 2007 was a good one for movie information…

  • Hooray for Online Video Ads

    According to a report titled “Frames of Reference: Online Video Advertising, Content and Consumer Behavior,” online video ads seem to be making good on its promise of good returns.

  • MySpace Will Enter E-Commerce Game With eBay?

    CEO and cofounder of the social networking giant MySpace, Chris DeWolfe, said firmly that “We will at some point offer user-generated e-commerce transactions. So if you’re on your site and you have a line of T-shirts you have…

  • The Way Men Would Do It

    Maxim Magazine is hardly a revered source of statistics and information for online marketers, but that didn’t stop them from commissioning a study analyzing men’s media tendencies. Hall & Partners conducted the study…

  • Agencies

    Kellogg Restricted Use of Licensed Characters Not Expected to Affect Industry

    The Kellogg Co.’s announcement last week to stop using licensed characters to promote its products unless they meet nutrition standards is not expected to negatively impact the licensing industry.

  • Breaking Down Paid Search, Part 1

    Google has long seemed to have a love/hate relationship with the affiliate marketing company. That is to say, they seem to hate affiliates and love to make their lives difficult. Two weeks ago we…

  • Breaking Down Paid Search, Part 2

    Even though the affiliates work within Google’s system, you can see why, taken together, Google might consider them a sub-optimal user experience. As we’ve seen, affiliate marketers, especially for popular offers, inadvertently allow…

  • Overlapping Pays Off For Advertisers

    Atlas Institute, a unit of aQuantive, Inc. released a study on Monday titled “How Overlap Impacts Reach, Frequency and Conversions” which examined the impact of advertising across Web portals such as Google, Yahoo!, MSN, and…

  • Privacy Drama For Google

    Privacy International, a company founded in 1990 and based in London, recently released a report that ranked Google last place among Internet companies in terms of privacy. None of the companies scored highly, but…