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“Compliance” as a Sales Tool
When I approach compliance as a lawyer, I am primarily thinking of compliance as a legal issue. That is, what can a company do to assure that they are in compliance with all applicable laws, rules and regulations? This is…
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Spotlight On: Anna Papadopoulos From Euro RSCG 4D
Based in New York, Anna Papadopoulos is the interactive media director for Euro RSCG 4D, which handles media for such clients as Volvo Cars of North America, New Balance, OppenheimerFunds, and others.
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News, the Broken Variety: Ooooo
This episode of Broken News is brought to you by our trusted industry insider, Cauldron Larynx and Jeezy Villbase. Cauldron utilizes deep knowledge, deeper skills and deepest relationships to make up the most breaking and relevant news in the Affiliate Marketing sector.
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Class Acts
A strange thing happened earlier this week for those running ringtone offers. Affiliates everywhere logged in, and their brows furrowed. Their previous night’s numbers didn’t look quite right. They checked their…
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Agencies
Lead Management
Not too long ago we wrote about one of my personal favorites, web based instant messaging company Meebo. I have used the product since I first read a story of how it caught on in an unlikely place, with our troops…
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Adknowledge Gives Away $500 in Free Advertising to New Customers.
Adknowledge, which operates an online advertising marketplace at www.BidSystem.com, announced they are giving away $500 in free pay-per click advertising for all new customers. This limited promotion requires advertisers to act fast if they wish to participate.
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The Beginning of the End for Incentive Marketing
After ValueClick disclosed an inquiry into their lead generation practices by the FTC announcement stemming from the company’s incentive marketing campaigns, it was only a matter of time before changes would start to make…
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Top Web Properties in May
May was a month that included the beginning of the summer movie season, Mother’s Day, and the start of major political debates. According to comScore Media Matrix this meant that May 2007 was a good one for movie information…
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Hooray for Online Video Ads
According to a report titled “Frames of Reference: Online Video Advertising, Content and Consumer Behavior,” online video ads seem to be making good on its promise of good returns.
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MySpace Will Enter E-Commerce Game With eBay?
CEO and cofounder of the social networking giant MySpace, Chris DeWolfe, said firmly that “We will at some point offer user-generated e-commerce transactions. So if you’re on your site and you have a line of T-shirts you have…
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