Borders has rolled out a new option to reward its loyalty program members.

Satellite radio provider XM Radio has just launched its largest consumer campaign to date, an integrated sweepstakes and interactive campaign targeting online car researchers in the hope of convincing them to make satellite radio another factor in their purchase decision.

“Mad Men” captures advertising’s golden era

Expanding on a program to offer parking services to cycling enthusiasts, Kryptonite will install bike racks in four U.S. cities over the next several months.

Wal-Mart is out with a new marketing tagline, which focuses on cost savings and includes new TV spots and an interactive Web site.

Mission Viejo, CA – September 10th, 2007 – LinkValu.com Affiliate Network (www.LinkValu.com) was named to the Inc. 5,000 list for 2007, with a sales growth rate of 314.1% during the qualifying period. The Inc. 5,000, an…

The question currently being debated is whether the economy is heading for a recession, which loosely defined is a sustained period where the economy does not grow. The housing market which drove much of the…

This episode of Broken News is brought to you by our trusted industry insider, Cauldron Larynx. Cauldron utilizes deep knowledge, deeper skills and deepest relationships to make up the most breaking and relevant news in the Affiliate Marketing sector.

To understand if you should have P3P enabled for your tracking links, first you need to know what it is. The Platform for Privacy Preferences Project (P3P) enables websites and tracking…

According to a recent study conducted by Nielsen//NetRatings, e-mail sites are tops in terms of advertising revenue-generating Web site categories in the U.S. In July 2007, e-mail sites generated $260.4 million in ad revenue.