General Mills begins construction this month Betty Crocker Kitchen, a retail bakery outlet in the Mall of America. The store will open in mid-October,

Mervyn’s California paired with Sprint FonPromotions and Sam Goody music stores to grab the cool, teenaged, skateboard crowd in a back-to-school promo.In

The Source, America’s leading hip hop music magazine, has paired with Sprite to promote the Unsigned Hype Live Tour, a 10-market promo that aims at discovering

Peapod Excitement! Peapod Inc., Skokie, IL, America’s largest online grocery retailer, announced a multi-year national marketing agreement with Excite

Gibraltar Securities Company, a financial services firm, came to us looking to retain customers, inspire new ones, and build its brand imagery. Our challenge

Best Buy needed only one take to nail the TV spot for its School Gear back-to-school sweepstakes. The premise was familiar: Kids clamor so hard for clothes,

To everyone who has paused from watching Court TV to call me at the office, and found me missing, I’ve neither been indicted nor have I been subpoenaed

Rather than debating marketing tactics, imagine the brand or promotion manager as the “author” of the marketing “sentence.” The “noun” is the brand. Attached

When I moved to Minnesota this summer, it wasn’t to live in the shadow of the Mall of America – but I’m not complaining that that’s how it turned out.

Nickelodeon’s Emmy Award-winning Rugrats animated series hits the big screen this Thanksgiving and the 1999 Mercury Villager is set to help it get around