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Ad Marketplaces
Google’s almost billion dollar pact with Murdoch’s News Corp and AOL’s accidentally opening of the keyword kimono stole thunder, and in case of the first perhaps intentionally, from one of the most potentially disruptive trends in…
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Information Security Bigger Threat than Terrorism
A study titled “Secure the Trust of Your Brand: Assessing the Security Mindset of Consumers” was conducted by the Chief Marketing Officer (CMO) Council and Opinion Research. The results were released on Monday, and reveal…
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AOL Embarrasses Themselves and Their Users
“This was a screw up, and we’re angry and upset about it,” said AOL spokesman Andrew Weinstein in a statement apologizing for the release of sensitive query logs earlier this week. What AOL needs to worry about now is…
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MySpace and Google Make $900 Million Deal
On Monday, Google garnered the favor of social networking behemoth MySpace.com by agreeing to make minimum payments of $900 million over the course of the deal that will last three years and nine months. This figure is…
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AOL Jumps to the Front of the Online Storage Line
Private search query data isn’t the only thing AOL plans on giving away for free. In September, AOL will offer 5GB of free online storage to any user with an AOL or AIM screen…
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SPOTLIGHT ON: Drew Curtis of Fark.com
* Lessons from a website with 1-2 million daily visitors
* Learn how Fark established itself with no advertising
* Find out how you can help them monetize their traffic properly -
Agencies
Levi’s Struts into Wal-Mart, Sears
Levi Strauss & Co. is headed to Wal-Mart this weekend to show off its Signature jeans.
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Agencies
Star Wars Characters Hit Road with Summer Tour
Lucasfilm Ltd. is giving Star Wars fans a chance to experience part of the big screen action through a multi-city tour designed to connect consumers with their favorite characters.
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Agencies
Premiums Makers Rally Against California Law
Makers of glassware premiums are readying a push to support new federal legislation that would ease pressure on marketers in California.
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Mobile
Blogmobile Hits New York Streets
Celebrities and athletes are making their way to New York City streets today to greet their loyal fans, only not in person: Celebrities will be attending via blog. Online destination ChatWithAStar.com is rolling out a one-of-a-kind Blogmobile in which …
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