Matchbox Partners with Loews Theaters and Nick Jr.
Matchbox is targeting kids with its new collection through partnerships with Loews theaters and Nick Jr. magazine. In support of the national launch of
Articles by
Digital Thoughts: The Evolutionary Spiral of the Email Publisher
Yields are down. Data is non-responsive. Legal repercussions for sending commercial email are much stiffer than in the past.
PR Insight
So you've been charged with hiring a PR firm. Or maybe it's your first day in your newly created position of "PR Director" for your company
Shelf Life
In consumers' minds, a long-held advantage that national brands have over store brands is disappearing fast. Credit an extended economic downturn for
Teen Fashion Queens
Alloy, Inc. and Hachette Filipacchi Media, U.S., owner of ELLEgirl magazine, combined forces to reach out to young fashion mavens across the globe. The
Seniors Get Hooked By MSN TV Workshops
THOSE 55 AND YOUNGER need not apply. MSN TV has launched a grassroots campaign to tout its television-enabled Web and e-mail service to seniors, delivering
letters
[Our January issues got cheers for our new event marketing research and jeers for a story on mall-based pet stores opened by Woof & Co. and supplied by
Online Surveys and the Reg Path: A Successful New Media for Lead Generation
The email marketing world has had to grapple with the dramatic changes in the past 12 months, with clients, legislators and consumers all reacting strongly to the impact of spam.
Sunoco Revs NASCAR Sponsorship
Sunoco kicked off its new 10-year NASCAR sponsorship with a slate of summer promos timed to the Daytona 500, NASCAR Nextel Cup, NASCAR Busch and NASCAR
Solo vs. Email Publications
When most people think of email marketing these days, they are more likely to think about the latest “Penis Enlargement” advertisement
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