Strong, compelling ad copy is a key to running a successful co-registration campaign and one of the hardest things to prepare. Co-registration campaigns give you a small window of opportunity to attract the attention of thousands of consumers and...
You won’t find it on the calendar. No official date exists, but with Advertising Week almost complete, one that included MediaPost’s OMMA East and the IAB’s MIXX-Expo in New York City not to mention iMedia’s Brand Summit in Coronado Bay, California, it’s safe to...
When I set out for New York City early this week, I had an idea that I would write about the tradeshows. In the past, that has meant a descriptive account of the goings on, not an attempt to ascertain the value of going in the first place. Intrigued by...
This is a comprehensive listing of current and upcoming tradeshows hosted throughout the world as they relate to the business of online advertising. Please email amendments to [email protected]
Dennis Gorman, a 25-year veteran of the promotional products industry, will be honored by The Promotional Products Association, during its Expo in Las Vegas in January. The 2006 PPAI Distinguished Service Award recognizes members who consistently share ...
Since I have literally “grown up” working in the online ad industry, I know how important it is to work hard to become a well-rounded and mature sales person, media buyer, account manager or boss. Unfortunately, there are some people in this industry...
First of all, learn about their understanding and compliance with Can-Spam and applicable state and federal laws. Since database marketing has grown from its, somewhat modest, roots of the basis of the most direct marketing itself, advances in...
Google Talk, Gmail, Desktop Search, Toolbar, Orkut, Froogle, the list of free Google services that actually add value to our everyday Internet experience goes on and on. Last week I discussed Google’s maturation from simply a search engine...
It’s hard to say when it happened, but it did. Our industry, once the unwanted offspring of the media world, operates in obscurity no longer; investors and members of the “real” world look upon it and those of us in the trenches with admiration. We now...
Part One of Trends Report recapped six major investments, including five content driven sites totaling more than $2 billion in transaction prices. Four of those deals occurred in a span of less than four months. Yet, as impressive as that...
