Author

  • ICMediaDirect.com’s Limited Edition Release of 500 Copies of Its New Book

    The full service online advertising agency ICMediaDirect.com will release the limited edition of its book The Internet Marketing Handbook during ad:tech NY conference before it hits the stores. Be the first to preview one of the 500 limited edition books available two days only.

  • News, the Broken Variety: Candle Waxed

    This episode of Broken News is brought to you by our trusted industry insider, Cauldron Larynx. Cauldron utilizes deep knowledge, deeper skills and deepest relationships to make up the most breaking and relevant news in the Affiliate Marketing sector

  • Credit Crunch Fears Reappear

    Travel back to Thursday, July 19, 2007. The Dow broke 14,000 for the first time ever, ending the day at 14000.71. On Friday, it retreated 150 points, though, and closed just above 13850. Days later on Monday, July 23…

  • Facebook and The Future of (Performance) Marketing

    Two advertisers seem to dominate airport advertising – BMW and Accenture. After a few visits to the airport, I feel I can tell you all about BMW’s cars and what it takes to “be a Tiger.” Then again, I like cars and…

  • Amazon Offers Customer Video Reviews

    Amazon.com recently unveiled customer video reviews on its site, which allows customers to post their reviews of products in WMV, MPEG, Quicktime, or AVI formats.

  • Online Advertising to Reach $42 Billion

    According to a recent report released by eMarketer, online advertising spending in the U.S. is expected to grow at a rapid pace, reaching an expected $42.0 billion by 2011, which would be equivalent to 13.3% of total media advertising spending.

  • Online Comparison Shopping Grows in Popularity

    Traffic to online comparison shopping Web sites increased during the week ending November 3, 2007, compared to the week ending November 4, 2006, according to Hitwise.

  • Comdata, Serious Team for DVD Gift Cards

    Gift card processor Comdata Stored Value Solutions will ally with digital publisher Serious USA to produce interactive DVD gift cards, offering new options for retailers this season.

  • Expedia Runs Sweeps as NFL Travel Sponsor

    Expedia.com is kicking off a multi-year deal as the National Football League travel sponsor with an option play of prizes.

  • Blackhawk Billed as NFL Gift Card Partner

    Blackhawk Network is teaming up with the National Football League as the group’s gift card partner.

    People can buy gift cards emblazoned with the team logos of participating NFL teams, including the Chicago Bears, Dallas Cowboys, Detroit Lions, Kansas City Chiefs, New England Patriots, New York Giants, New York Jets, Oakland Raiders Philadelphia Eagles, Pittsburgh Steelers, San Francisco 49ers and Seattle Seahawks.