Google+ is a social network that had 29 million unique visitors in the U.S. as of November, and it’s being set up as a crucial part of Google’s future. That’s a good thing for those in the business of content, since Google+ offers them ways to engage communities and establish authority. For those in need…
Blogs are more than “a cost of doing business.” If done well, a business blog can be the hub of a full-bodied content marketing plan, the sun to the galaxy of your content marketing plans. Heidi Cohen, president of Riverside Marketing Strategies, points out five reasons why blogs should be a content hub in a…
The social network for professionals that is LinkedIn continues to thrive. On Thursday the company announced that in the fourth quarter of 2012, it raked in $303.6 million in revenue and $11.5 million in net income, notching adjusted earnings per share (EPS) of 35 cents. The revenue reflected an 81 percent surge from the same…
Conversion optimization is part art and part science, according to Oli Gardner at Unbounce. The goal is to make good decisions and A/B testing hypotheses to ensure that landing pages perform better. Gardner offers a set of guidelines for optimizing landing pages: Do: –
Google AdWords enhanced campaigns were announced a day ago, but that doesn’t mean the announcement isn’t still stirring much discussion. One of the bigger topics from the announcement is whether or not tablets should be thrown in the same bucket as desktop computers. According to Adobe, paid search conversion rates for tablets are 20 percent…
Yelp requests a minute of your time so it can boast: The online reviews giant announced today that it welcomed more than 100 million unique visitors to its desktop and mobile websites in January, the most its hosted in a one-month period. And get this
Lead generation on the most basic level is the same in all industries, but each vertical has wrinkles and nuanced traits that demand unique and tailored approaches. The automotive industry is no different. Purchasing a vehicle can be an emotionally taxing process, and with so many new models and technological innovations, interested car buyers need…
By Lauren Blecher, social media account manager at Webmarketing123 After much speculation surrounding "Facebook's big announcement," CEO Mark Zuckerberg finally revealed the new "Graph Search" feature. Graph Search is an improved version of the Facebook search bar, aimed to help users discover new content through their social connections.
If you’ve ever stumbled upon one of those painfully fake news websites peddling health supplements and weight-loss products with the help of an attractive anchorwoman and wondered how anyone could get away with such a flagrantly distasteful tactic, you’ll be happy to know that the FTC has punished deceptive marketers behind such schemes. In two…
Daily deals and flash sales are two of the biggest recent innovations in commerce. But the struggles of the daily-deals model have been well documented: LivingSocial posted a net loss of $650 million in 2012, while Groupon
