According to Nielsen, Shopkick is the No. 4 shopping app in terms of reach among smartphone users in the U.S. Amazon is No. 1 with a 19 percent reach, followed by eBay with 17 percent, Groupon with 13 percent and Shopkick with 10 percent. Starbucks (8 percent), Walgreens (6 percent), Barcode Scanner (6 percent) and…
Nearly 42 million unique users claimed Facebook Offers since its launch last year, according to COO Sheryl Sandberg during the company’s recent fourth-quarter earnings call. In October, Facebook revealed that 75 percent of offers claimed on its social network happened as a result of a user seeing a story in their news feed about a…
Elizabeth Yin is CEO of LaunchBit. She and her friends launched Email Newsletter Report Card, which grades email marketing campaigns in five categories and churns out results in the form of an infographic. During the course of grading her own newsletters through the system, Yin has seen three common issues: 1)
Brainshark isn’t a fictional supervillain, the sequel to the goofy sci-fi thriller “Deep Blue Sea” or a term you need to look up on Urban Dictionary. It’s a company that gives businesses and marketers fresh ways to create, deliver and use online and mobile video presentations. While there are other presentation-based websites that give marketers…
Leads360, a lead-management software company, has put together a timely infographic about love. More specifically, the company offers an overview of how to best use text messages to win love, leads and revenue in the sales process. It’s based on the Leads360’s recent study, “Text Messaging for Better Sales Conversion,” which found that sending text…
If you’re a marketer or webmaster who has yet to dig into what schemas are, you could be missing out on clicks and other benefits. Schemas are HTML tags that webmasters can use to mark up their pages in special ways recognized by major search engines. “On-page markup enables search engines to understand the information…
According to a recent survey from Eloqua, CMO.com and Software Advice, B2B marketers indicate that third-party lead generators yield the highest volume of leads, followed by search engine advertising and in-house email marketing. The survey found that 34 percent of B2B marketers around the world say third-party lead originators produce a high quantity of leads,…
Who says the daily-deals sector is dead? About 12 hours after Half Off Depot acquired CrowdSavings for $6.4 million in cash and stock, it was revealed that Groupon acquired MashLogic, the company behind Britely, a browser add-on tool that lets users save and share things they see on the Web. Don’t get intrigued by Britely,…
A New York Times profile of Snapchat revealed that the startup recently raised $13.5 million in venture capital led by Benchmark Capital. It gives the company a valuation between $60 million and $70 million, despite its lack of a true revenue stream. That’s big news enough, but a tiny bit of the article highlights something…
Foursquare continues its rollout of business-friendly features with today’s announcement of shareable business pages. In other words, when a Foursquare app user tweets, posts to Facebook, emails or text messages about a place with friends who don’t have the Foursquare app on their phone, they’ll be linked to a “shiny new page” displaying pertinent business…
