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  • Making of a Market – Part 1

    If someone were compiling a list of major milestones in performance-based online advertising, the rise of mortgage ads and the equivalent prevalence in incentive advertising would certainly make the list. Neither…

  • News Brief

    HASBRO INC.: has named Brian Goldner as CEO. Golder, 45, replaces Alfred J. Verrecchia, 65, who transitioned to chairman of the board. In his first act in the post, Goldner named David Hargreaves

  • Part 4: Legal Considerations When Capturing Leads.

    I’m not a lawyer and not attempting to give legal advice. But, as a provider of one of the most used lead capture and tracking platforms, LinkTrust, I have seen lead generation campaigns go through dispute resolutions and negotiations.

  • iLegal – Internet Advertising – Legal and Regulatory Compliance – Introduction

    As I speak with people in the industry who are interested in the subject of compliance, it’s become plain that there is no central repository for information on the subject.

  • Google Claims Another Big #1 Spot

    Good news just isn’t in the cards for Yahoo! these days.

  • iPhone Users Are Promiscuous

    When one thinks about iPhone owners, many adjectives might come to mind. Is “promiscuous” one of them? Well, according to a recent survey conducted by Rubicon Consulting, it should be.

  • Nielsen and Hitwise Agree on the Obvious

    According to the latest figures released by both Nielsen Online and Hitwise, Google held on to its spot atop the search mountain.

  • Online Satisfaction Increases

    The most recent annual report released by ForeSee Results shows that online consumer satisfaction has increased over the past year, despite the weakening economy.

  • It’s The Network, Stupid

    Let’s take a moment and congratulate both Microsoft and Yahoo. Realizing that they can’t compete with Google on search and practically any other area of Internet advertising, they did manage to out do Google in…

  • Shades of Gray

    Somewhere in the back of our minds, whether we know it or not, we find ourselves looking for signs that the economy won’t hold up; except when we speak of the economy, we mean the internet economy.