The Children's Advertising Review Unit has referred advertising for Web sites operated by Paws, Inc., to the Federal Trade Commission after the company refused to participate in a self-regulatory process.
Valassis Communications, Inc. has agreed to buy direct mail marketer Advo for $1.3 billion.
After more than a year of anticipation, Google finally revealed Google Checkout late last week. Though the new Google product is not the rumored “GBuy” that was feared to directly compete with PayPal, it offers similar features and will...
America has always been reluctant to embrace the world of soccer, but recent findings by Nielsen//NetRatings seem to indicate a possible change in this trend. The official World Cup site, FIFAWorldcup.com, saw 149% growth in...
Up until recently, image-based spam was all-but defeated. Anti-spam filters figured out how to detect those messages by utilizing mathematical formulas and unique signatures that software used to flag them, but with new...
There is a search engine based in Pasadena, California called Snap.com with a stated desire to become “The other way to Search”. All it takes is a click and a search or two to see how Snap.com is a true alternative to the norms of...
New York, NY - June 2006 - AdValiant, Inc, a leader in online interactive media, advertising and technology, today announced that Mr. David Shteif has joined as its Director of Business Development to oversee all development, service...
* interview with one of the originators of the lead generation model on the internet * find out how online lead generation has changed since it started* learn what new models are coming into lead generation
At some point last year, I realized just how little I knew about the Internet. I had lived in a world that dealt originally with email advertising in newsletters to registration paths. I grew up, if you will, in a time where search had yet to prove
This week’s Digital Trends explores the phenomenon known as the Long Tail, a phrase and now book by Wired editor-in-chief Chris Anderson, first published as an article for the magazine he heads in October 2004. Part 1 of...
