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Direct Response In A Behavioral Marketing World

If Google is the king of search, then MySpace is the king of the impression. Analysts, journalists, and all other sorts of “ists” have for years closely tracked the percentage of queries that each of the major search engines receives, but...

For Buzz or Money

In the Internet advertising world today, there is buzz, and then there is money. Buzz is what we see with the latest Web 2.0 site that seems to offer something cool, one that looks to make it's return sometime in the future. Buzz sites ranges...

Guthy-Renker To Acquire Stake In RealtyTracker

Los Angeles, CA (July 20, 2006) -- Guthy-Renker, one of the world's largest and most respected direct response television companies with sales of more than $1.5 billion per year, announced today a strategic partnership in which...

Publishers Clearing House Obtains Blingo

In a logical marriage of complements, sweepstakes and direct marketing giant Publishers Clearing House (PCH) announced its acquisition of Blingo, Inc., the hybrid offspring of a Google-powered search engine...

Google’s Platypus is GDrive

About two weeks ago Google’s rumored “GBuy” was finally unveiled in the slightly varied form of Google Checkout. Now it appears that Google’s rumored “GDrive” is also materializing right before our eyes in the form of a...

BlueLithium Named Top Innovator of the Year!

SAN JOSE, CA -July 12, 2006- BlueLithium, Inc. has been named the Top Innovator of the Year by AlwaysOn, joining the ranks of past winners Google, Skype and Salesforce.com. Just two years old, BlueLithium is already one of...

Quality Score Update – CPC to PPC Arbitrage Parade

In April, I wrote about a site that had jumped from zero traffic to an Alexa reported almost 15 million page views per day. The site peaked towards the end of June at more than 20 million page views and achieved a rank that

Search Engine Success Lies with Keywords

Webmasters mustn’t be daunted by overarching powers the search engine sometimes seem to have over websites on the Internet. Search engines need to be considered, after all, simple and efficient machines - ascribing them...