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Vantage Media Continues Expansion into Home Services
Signs Exclusive Marketing Agreement with Allied Van Lines
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Market Mayhem
It’s been a wild ride this past week. We all knew that the issues surrounding the mortgage market would result in expected, but still shocking, outcomes with the question being not so much if but when.
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Market Mayhem Part II
Here’s what we learned in Part 1, and we’ll start with the bad news. If the past twelve years have taught us anything, the rockiness we have experienced this year might only be the beginning
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AOL Launches WalletPop.com
AOL seems to be finding success in launching sites that do not have the letters “AOL” in their names.
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France, Italy, Australia See Strong Internet User Growth
According to Nielsen Online, France, Italy, and Australia experienced strong growth in the number of Internet users within their respective borders, while Switzerland saw a slight drop off
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Hulu Cracks Top Online Video Properties List
Google (thanks mostly to YouTube) and, to a lesser extent, Fox Interactive Media have been the two dominant forces in online video in recent memory
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TV Still Going Strong
While online and mobile video consumption is on the rise, traditional TV viewing seems to be unhindered by their counterparts’ growth, according to Nielsen Online
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Clickbooth Provides Their Unique Exclusive Network to Elite Publishers
Known for years in the online community, Clickbooth’s Exclusive Network presents exclusive relationships to a small, highly selective, invitation-only group of publishers. Clickbooth was the first to fully incorporate this concept over a year ago.
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Procter & Gamble’s Stengel to Retire as Global Marketing Officer
Stengel, 53, who had filled the top marketing post since Aug. 2001, will work on special projects and help with the transition starting Aug. 1 and continue to report to Robert A. McDonald, chief operating officer.
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Agencies
Red Roof Inn Goes Country in New Campaign
Red Roof Inn is playing a new tune to appeal to country music fans under a fresh campaign with television network Great American Country.
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