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  • iMedia Holdings Undergoes Name Change

    June 19, 2007: iMedia Holdings, Inc., a privately held corporation consisting of Internet Advertising Group (IAG), Internet Media Affiliates (IMA), College EducationWeekly and LeadGen Media has changed its corporate name to IAG Interactive, Inc.

  • Broken News: Statistical Phenomenon

    This episode of Broken News is brought to you by our trusted industry insider, Cauldron Larynx. Cauldron utilizes deep knowledge, deeper skills and deepest relationships to make up the most breaking and relevant news in the Affiliate Marketing sector.

  • AUCTIONADS WINS EBAY STAR DEVELOPER AWARD

    AuctionAds, a division of MediaWhiz Holdings Inc., today announced it received the eBay Star Developer Award for “Most Innovative Application-Buyer” at the sixth annual eBay Developers Conference.

  • Adknowledge Gives Away $500 in Free Advertising to New Customers.

    Adknowledge, which operates an online advertising marketplace at www.BidSystem.com, announced they are giving away $500 in free pay-per click advertising for all new customers. This limited promotion requires advertisers to act fast if they wish to participate.

  • The Beginning of the End for Incentive Marketing

    After ValueClick disclosed an inquiry into their lead generation practices by the FTC announcement stemming from the company’s incentive marketing campaigns, it was only a matter of time before changes would start to make…

  • Agencies

    Kellogg Restricted Use of Licensed Characters Not Expected to Affect Industry

    The Kellogg Co.’s announcement last week to stop using licensed characters to promote its products unless they meet nutrition standards is not expected to negatively impact the licensing industry.

  • Breaking Down Paid Search, Part 1

    Google has long seemed to have a love/hate relationship with the affiliate marketing company. That is to say, they seem to hate affiliates and love to make their lives difficult. Two weeks ago we…

  • Breaking Down Paid Search, Part 2

    Even though the affiliates work within Google’s system, you can see why, taken together, Google might consider them a sub-optimal user experience. As we’ve seen, affiliate marketers, especially for popular offers, inadvertently allow…

  • Overlapping Pays Off For Advertisers

    Atlas Institute, a unit of aQuantive, Inc. released a study on Monday titled “How Overlap Impacts Reach, Frequency and Conversions” which examined the impact of advertising across Web portals such as Google, Yahoo!, MSN, and…

  • Privacy Drama For Google

    Privacy International, a company founded in 1990 and based in London, recently released a report that ranked Google last place among Internet companies in terms of privacy. None of the companies scored highly, but…