When times are good and consumers are buying, marketers aren’t necessarily pressured to measure success and evaluate ROI. After all, when products are

Growth in the liquor category is slowing as consumers curtail spending. For Remy Martin, a brandy from the Cognac region of France, that means it’s time

The National Football League is offering fans a shot at picking a pre-game Super Bowl ad featuring a fan and a spot during the game that presents a player telling a personal anecdote.

Wrigley’s Doublemint brand has launched its second campaign to fight child abuse with Orlando Magic center Dwight Howard as the point man for the effort.

We may still be on the uphill slope to Thanksgiving, but for Miramax Films it’s not too early to start thinking about March 2009.

Coca-Cola is playing host to a Mexican holiday parade next month in Los Angeles.

CINEMARK HOLDINGS: has a new feature for its gift cards—the capability for customers to upload their own images or photos.

A study recently conducted by MailerMailer showed that the average marketing e-mail open rate fell to 13.20 percent in the first six months of 2008.

YouTube is better known than Hulu, it’s been around longer and it boasts almost 14 times more users, but Hulu is on track to rake in just as much revenue as its forerunner in 2009.