If you ask the top pay per click marketers what is one of the factors that have allowed them to achieve their success it’s their ability to optimize campaigns. Being able to adapt to the changing demands of the market can determine whether a PPC campaign will be successful or just a drain on your budget.

Calling all college students with a funny bone. Mars Snackfood U.S. is searching for the funniest college student in an online contest tied to its Twix brand.

There is a line from the upcoming movie, “He’s Just Not That Into You,” where Drew Berrymore’s character laments how she gets rejected by seven different technologies, saying dating today is very exhausting. While not involving a…

A few days ago The Wall Street Journal ran an article by well known writer and author Chris Anderson titled, “The Economics of Giving It Away,” which tries to tackle (in non-book form) one of the more difficult challenges…

I have spent the last few weeks digesting my thoughts and analyzing where I believe the online dating space is headed this year.

On Monday, comScore released its “The comScore 2008 Digital Year in Review” report, which highlighted important online marketing trends in the U.S. and gave some general expectations for 2009.

According to recent figures from Net Applications, Microsoft’s Internet Explorer continued its habit of losing market share, finishing January 2009 with a still-strong 67.55 percent. Meanwhile, Mozilla’s Firefox, Apple’s Safari and Google’s Chrome all continued their uphill climb.

According to the expectations of AccuStream iMedia Research, online video ad spending will grow 22.5 percent in 2009.

After more than three years in beta mode, Yahoo!’s Ads in RSS program was shut down on Monday, “to focus on other more broadly used ad products for our publishing partners, such as Sponsored Search and Content Match,” according to an e-mail sent to publishers.

Steve Martin, who once famously spoofed King Tut in a “Saturday Night Live” shtick, is talking to two puppets who spoof film critics on Cartoon Network this week to plug his latest movie.