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US Retail E-Commerce Sales Dismal in Fourth Quarter
According to comScore’s latest retail e-commerce sales figures for the U.S., the fourth quarter of 2008 was the first time the company observed a negative year-over-year percent change.
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‘Lost,’ ‘SNL’ Most Popular Streamed Entertainment TV Programs
A recent report released by the Nielsen Company shows that “Lost” on ABC.com lured the most unique viewers in December, making the show the top among all online broadcast television network entertainment programs streamed from tagged Web sites and embedded network video players.
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Agencies
Hyundai to Star Again in Fox’s ‘24’
Reprising its role in the two-hour “24: Redemption” season opener, the Hyundai Genesis will ride in the Fox series again as the automaker assumes a larger sponsorship in the action series.
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How does an Email Marketer cut through inbox clutter?
Email marketing has had so much success that we are now starting to see more restrictions on deliverability and lists are becoming less responsive due to the increasing amount of competition.
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Incentive Promotion: Crossing the Chasm
The rise of the fake blogs (“flogs”) and what has subsequently been called flogvertising has its many supporters, e.g,. those making a killing and the FTC bean counters, as well as its fair share of detractors, e.g., burned…
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Incentive Promotion: Crossing the Chasm – Part 2
In the past we’ve written, probably more than any other publication, about various forms of incentivized marketing. It’s an amazing business that has had more comebacks than John Elway, and despite the lickin’, keeps on…
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52 Percent of US Internet Users will be Social Network Users by 2013
Figures released on Monday by eMarketer showed that an estimated 79.5 million Internet users in the U.S. used social networks in 2008, about 41 percent of the entire Internet population in the country.
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Mobile, Mobile, Mobile
A recent study released by KPMG LLP, an audit, tax and advisory company, in conjunction with the venture capital new media organization AlwaysOn, highlighted the growing importance of the mobile realm.
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Resurgence of Facebook Applications
It could easily be argued that Facebook’s redesign more than six months ago basically threw a blanket over the social network’s applications. While many of the irritating aspects of applications were muted thanks to the new interface, it came at a big cost to Facebook application developers.
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Spam Landscape Shifts a Bit
Symantec recently released its “The State of Spam” monthly report for February 2009, which showed that the U.S. is losing a bit of ground to other countries in terms of being a region of origin for spam.
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