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Trusted Traffic – the next generation of traffic
At Adtech last year, a well known broker was complaining to me that since pay per click advertising came out, there really haven’t been any worthwhile new forms of driving traffic. Especially compared to the past when there were new…
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Hydra Network Sets New Compliance Standard to Minimize Risk for Advertisers Running CPA-Priced Campaigns
HydraMedia, announced a new, comprehensive suite of compliance tools they claim eliminates the risks advertisers traditionally faced when running campaigns through online CPA ad networks.
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News, the Broken Variety: Contact Hi
This episode of Broken News is brought to you by our trusted industry insider, Cauldron Larynx. Cauldron utilizes deep knowledge, deeper skills and deepest relationships to make up the most breaking and relevant news in the Affiliate Marketing sector.
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Acquisition
Valpak Pushes ‘Ratatouille’ Sweeps on 42 Million Mailers
Walt Disney/Pixar is building hype around its latest animated film with a more than 42 million piece mailing from Valpak and a sweepstakes overlay.
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Acquisition
Kodak Moves to Boost Printer Sales with Racecar Design Contest
Eastman Kodak entered the inkjet printer market in the spring and is now looking to NASCAR fans to find out what they think.
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The Backwards Halo
Well, Einstein was right about one thing. Everything is relative. I figured it out when I was buying pajamas. Or was it the cereal? No, it was the pajamas.
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Going Global
International promotions are occurring at a rapid pace in every product category as more companies sell to a global audience. While going global is not
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Engagement
Hooked on Going Mobile
Hooked on Phonics Became a household name thanks to its omnipresent direct response television commercials and infomercials. Now, the 20-year-old marketer
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Engagement
Build-A-Penguin
Build-A-Bear Workshop, Inc.’s flagship product might be a teddy bear. But a recent trend is that the kids who frequent the retail chain’s more than 275
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Stoking the Fire
A Senate Committee is voting this month on a bill that would put regulatory authority to restrict tobacco advertising and sales in the hands of the Food
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