According to a recent study conducted by Strategy Analytics, mobile data plans are the most vulnerable to being dropped by U.S. consumers, while home broadband subscriptions are the most guarded.

What is the impact of personalized advertisements on the advertisers that deliver them?

GroupM, a unit of WPP, recently forecast a decline in global advertising spending in 2009, followed by a modest recovery in 2010.

According to recent figures released by Nielsen Online, total ad impressions dropped 5 percent in May compared to April, with retail goods and services seeing the largest increase and software seeing the largest decline.

There are certain things in life that move us. They drive us to act and express our opinions passionately. Some of those things make sense and can align for social good. Those who want to give their time helping the less fortunate…

American Airlines has launched its largest initiative to date to bring in new members to its loyalty program.

Targeted loyalty programs, conducted by mass-market retailers in collaboration with manufacturers, are no longer working as well as they did. Why? Let’s take a closer look

The word is out: MySpace has finally lost its crown as the king of social networking sites to Facebook.

According to a recent study released by Futuresource Consulting, 8 percent of consumers in the U.K., France, Germany and the U.S. admit to downloading content illegally from file-sharing sites.

Google unsurprisingly took the lion’s share of the U.S. search market in May, but will Bing’s popularity take a bit out of the search giant’s piece of the pie in June?