To paraphrase Homer Simpson, interactive marketing is there anything it can’t do? Well, yes, and that’s why spending on U.S. digital marketing will make

To the chagrin of retailers, shoppers lived up to projections that while more people would be out at the malls, they would spend less over the Black Friday weekend

The FTC Hosts Public Forum on Proposed Debt Relief Amendments to the Telemarketing Sales Rule

Adcurate, Inc., a subsidiary of United Online Inc., has launched an audience platform that provides advertisers with the ability to more accurately market across the Web to United Online’s domestic online audience of over 50 million registered accounts using verified data characteristics.

Every network has thousands of publishers and hundreds, if not thousands, of advertisers, but very few businesses, especially those in the cpa world have a very…

I think we have all heard the expression the customer is always right. It’s a saying that somehow the majority of American consumers have internalized, acting with a growing sense of…

Affiliate networks engage in blog outreach to communicate their message to the audience in the affiliate community.

It is that time of year, one of reflection and thanks.
This thanks is for you, our readers and sponsors who make DMConfidential possible. Happy Thanksgiving.

According to a recent report titled “Publishers Need Multichannel Subscription Models”, released by Forrester Research and written by Sarah Rotman Epps, 80 percent of consumers say they wouldn’t bother with newspaper or magazine content online if they had to pay for it.

There may be a lot of things iPhone users have that Android users don’t, and vice versa, but according to recent figures released by Nielsen, more Android users are using their phones for data and Web usage purposes than other smartphone users.