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  • The Week in Review

    Headlines from the industry. To receive daily updates please visit the Digital Moses fan page

  • There’s More to an Affiliate Network than the Payout

    When choosing an affiliate network, most novice internet marketers only look at the gross payout for the products they will be promoting. This is a mistake. In order to find success in your online business venture, there are many factors to consider. While payout is important, it is not the end…

  • Extreme Arbitraging?

    If you don’t watch television, there is a good chance you will not have heard of this new show. To learn that it is a reality show probably wouldn’t come as a surprise, though. We watch many shows, reality and non, but certain reality shows we just can’t…

  • Ringtones Redux?

    The words “AdWords policy changes” generally cause any marketers’ anxiety to increase. More often than not, the source of said anxiety comes from the AdWords team’s employment of the adage, “Experience is the hardest teacher. It gives the tests…

  • The Week in Review

    Headlines from the industry. To receive daily updates please visit the Digital Moses fan page

  • Social Media Demographics: Facebook, LinkedIn, Twitter and MySpace

    Advertising Age recently unveiled some helpful and interesting social media demographics “based on actual user profiles, not just Web traffic.” They even made a nifty infographic including all the data.

  • More Mobile Ad Requests Made Through Browsers Than Apps

    According to April data from Jumptap, a mobile advertising platform, nearly 40 percent more ad requests were made from consumers while browsing than while using mobile applications.

  • North American Mobile Ad Market up 17% in April

    According to InMobi, an independent mobile ad network, the North American mobile ad market expanded 17 percent in April, while the global market expanded 11 percent.

  • Google Loses, Yahoo and Microsoft Gain in April Search Rankings

    The latest figures from comScore show that Google shed some of its dominating search market share in April, while Yahoo and Microsoft picked some tenths-of-a-percentage up.

  • Traditional Audience Measurement Metrics Over-Count Unique Users Up to Threefold

    MediaMind: New Metric Detects Cookie Deletion and Estimates Correct Number of Unique Users.

    New York, May 4, 2011 — MediaMind Technologies Inc. (NASDAQ: MDMD), the leading independent provider of integrated digital advertising solutions, today…