According to figures released earlier this week by comScore, nearly 22.4 million U.S. mobile phone users accessed news and information (excluding social networking) on a daily basis in January, reflecting a huge boost from last year.

Many affiliate marketers have experienced the recent trend of lead caps on campaigns. A hot new offer is launched within a network, with a specific number of leads rationed out to affiliates per day.

Neverblue, a premier lead generation network, today announced its international expansion into Western Europe with a special focus on Germany, France and the United Kingdom.
As a leading

MediaTrust and Consultancy have today published the first US Affiliate Census, containing in-depth research about the performance marketing industry.

Here’s a tough question to answer truthfully. If you met an advertiser, especially a newer advertiser (it could be one with items for sale or who is collecting leads), and you didn’t stand to earn money off them, would you…

Often topics in the business world fall out of favor once the next great mantra comes along, either replacing and/or refuting the last . One week it might be “Who Moved My Cheese?” the next “The Four Hour Work Week.” Some…

According to The Nielsen Company, total advertising spending in the U.S. dropped 2.6 percent in 2008, with just two out of 19 categories seeing increases from 2007.

Google continued its dominating ways in February as it grew its market share year-over-year, according to comScore, Nielsen Online and Hitwise.

Iron Traffic, a leading performance marketing company, has been named Agency of Record for PhotoCubbie (http://www.photocubbie.com), the new photo printing service where you can upload, share, organize and print your digital photos.

We’ve all seen the rise and fall of various trends, whether through online marketing or traditional advertising. Those that invest their time and resources into testing new methods consistently prove themselves as industry leaders.