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Social Networking Sites: More Than 20% of Ad Impressions, Led by MySpace, Facebook
According to comScore, social networking sites accounted for more than 20 percent of all display ads viewed online in July, with MySpace and Facebook driving the large majority of these impressions.
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US Advertising Fell 15% in First Half of 2009
The Nielsen Company reported earlier this week that ad spending in the U.S. dropped 15.4 percent in the first half of 2009 compared to the first half of 2008, with Cable Television the only media category to see an increase.
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The Missing Super Affiliate
At some point in a person’s life, they invariably hear about the Playboy brand. For some, the dream manifests itself in appearing in one of the magazine’s storied publications. For others it doesn’t involve appearing in it themselves…
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Gmail Fail. Who Wins?
Something unusual happened Tuesday, September 1st, an April Fool’s joke that didn’t involve any actual joke. It doesn’t sound like much really, but it turned out to be quite an unusual experience. We all know that Google isn’t perfect, and…
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Feature Phones Still Beating Smartphones
A recent report released by The NPD Group, a market research company based in Port Washington, N.Y., shows that while smartphones get most of the buzz, their inferior regular cell phone counterparts still rule the landscape.
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Floating Ads Have Big Dwell Rates
Click-through rates just got some competition – dwell rates are the new kids on the block and they appear to be packing some enticing stuff.
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Green, Auto Sites See Big Growth in July
According to the latest figures released by comScore, Green and Auto Manufacturer Web sites saw big gains in July, thanks to the government’s “Cash for Clunkers” program.
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The Value of Display Ads is Found Without Clicks
Click-through rates, shmick-through rates – who cares about click-through rates?
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$25,000 Little and Big Fish Contest – Presented by Cashtactics.net and Karaktr Media!
Cashtactics.net, the online leading PPC and CPA marketer, and Karaktr Media, the online leader in product development and marketing in the health and wellness space have joined forces this summer to launch the biggest contest of 2009.
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Oprah and Oz on the Offensive
There might never be a good way to learn about bad news, but some ways are definitely worse than others, e.g. when it involves you. That would certainly be the case with the biggest news to ripple through the…
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