HitPath has officially launched Portable Stats, a mobile application which allows affiliates of networks using the HitPath platform, to quickly check their campaign stats from their mobile phones. With a keep-it-simple approach the app is true to its name and is just that, stats, focusing on presenting campaign…

Los Angeles – September 27, 2011 -Universal Sports Network, in partnership with BumeBox, launched Social Scrum, an online platform that aggregates social media and allows fans to interact throughout the 2011 IRB Rugby World Cup. Available at…

Today we are pleased to announce that BrokersWeb and Vantage Media have completed a merger to create one of the largest online performance marketing companies in the nation. The combined entity will focus on delivering new customers, via clicks and leads to clients in…

There is a particular author that we have long been a fan. While not a household name, for those who have read his work, it has in many cases profoundly changed the way they approach their business. He’s not a popularist like Seth Godin or an amalgamist..

That the performance marketing space has two public companies makes watching the stock market a fairly easy but equally frustrating proposition. We have so few companies of scale, and watching their stocks go up and down but more often down than up only makes us feel as though our sector is the…

London, UNITED KINGDOM (Sept 27 , 2011) — eMerchantPay, a leading provider of online payment processing solutions to merchants worldwide, has been registered as a Payment Institution by the UK’s Financial Services Authority (FSA United Kingdom). With this registration, eMerchantPay has been authorized to carry out…

Millennial Media’s Mobile Mix report for August offers some insights into the top mobile device manufacturers, share of mobile ad impressions by device operating system (OS) and mobile developer trends, among other things.

KISSmetrics compiled data from Luth Research, the Mobile Marketing Association and Dan Flanegan to present an infographic titled “Mobile Mania: The Growing Importance of Mobile Website Optimization.” It offers some hard numbers highlighting the potential impact of failing to optimize your site for…

The comparisons are at times not hard to make, especially for those of us who spend too much time thinking about companies in the advertising / technology space. That they both start with G doesn’t hurt and that the original G looked as though they might…

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