Calling the world of trademark infringing fake blogs marketing fraud might sound to some a little severe. If we look at the advertiser’s point of view, one that has worked on bringing a continuity product to market from scratch…

A survey commissioned by Coupon Craze and conducted by Harris Interactive reveals that though online shoppers are well-educated and relatively wealthy, many are prevented from taking advantage of savings offered through coupons because of expiration dates and other reasons for invalidity.

Gmail users appear to be more engaged with the marketing e-mails they receive in their inboxes than their Hotmail, Yahoo! and AOL counterparts, according to a recent look into stats by e-mail marketing service provider MailChimp.

According to a recent report released by Millennial Media, a mobile ad network based in Baltimore, Apple’s iPhone served the most mobile ad impressions in July.

According to a psychologist at the University of Stirling in Scotland, Facebook may be good for working memory in the same way that war games and Sudoku are, while Twitter may actually harm it.

Human nature is a funny thing. It makes us act in a lot of ways we might not have predicted, yet in ways we can easily rationalize after the fact. For instance, whether we admit to it or not, many of us are quite competitive. We might know…

Regardless of what happens in the ongoing drama that is fakevertising, we will forever remember this past year as one of the most unique and perhaps one of the most defining we’ve seen. In a classic example of performance…

A new campaign from Coca-Cola’s energy brand Vitaminwater is crowdsourcing its next flavor rollout and offering a $5,000 prize

The Nielsen Company reported earlier this week that ad spending in the U.S. dropped 15.4 percent in the first half of 2009 compared to the first half of 2008, with Cable Television the only media category to see an increase.

At some point in a person’s life, they invariably hear about the Playboy brand. For some, the dream manifests itself in appearing in one of the magazine’s storied publications. For others it doesn’t involve appearing in it themselves…