Larry Riggs
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Agencies
A Cynical Approach to Telemarketing Jobs
A new bill has been introduced in Congress that would penalize American companies for sending their telemarketing operations abroad and ostensibly depriving Americans of jobs during a period of massive unemployment
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Agencies
Postcards Boost Car Repair Shop Sales by 30%
Knoxville, TN garage First Choice Automotive has boosted its sales by about 30% in the past couple of years thanks to locally targeted postcard mailings.
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Book Tries to Beef Up Image of DRTV
Doug Garnett, CEO/founder of direct response television agency Atomic Direct , has come out with a new book
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Agencies
Another Alternative Postal Delivery Venture
The latest assault on the U.S. Postal Service comes from some libraries, if you can believe it
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Agencies
Wheeler Direct Mailing Raises Forty-Five Thousand Dollars in Four Days
The 9,000 piece mailing sent on Dec. 28 netted a 3% response rate, says Steve Kerr, chief development officer.
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Larry Riggs
Larry Riggs is senior editor of Chief Marketer and has covered the direct marketing industry for over 20 years. He is the former managing editor of DM News and a senior editor on Direct. His beats include direct mail and lists & data.
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Agencies
The USPS Meets The Daily Show
Things at the U.S. Postal Service must be really, really dire and out of control when they come to the attention of prominent political satirists like “The Daily Show with Jon Stewart.” In a segment airing last Thursday, show regular Wyatt …
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Agencies
A Not-so Universal Postal Service
With all the dire warnings that the U.S. Postal Service will become insolvent unless Congress comes to the rescue, predictable and unhelpful clarion calls for privatization have begun to resurface. One such call reportedly came from Steve Forbes, …
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Agencies
Mailers: Rate Hike Won’t Help USPS
Mailer groups are thankful for the just-announced small postage increases but don