Larry Riggs

• Agencies

  Shriners Launches Massive DR Campaign

  Shriners Hospitals for Children has launched a nearly $20 million direct response campaign to raise awareness and promote its medical services.

• Social

  Social Media Helps TradeStation Prospect for Investors

  TradeStation, an online stock trading software marketer, is banking on social media and online video to drive prospects to its website where they can learn how to use its products.

• Agencies

  Telemarketing Abuse Lives On

  Fraudulent telemarketing is alive and well

• Agencies

  Multichannel Donors Give More: Survey

  Donors who give both offline and online are the most valuable to nonprofits, according to a new study from Convio.

• Agencies

  Q&A: Reaching Ethnic Groups via Social Media

  Chief Marketer talks with Nataly Kelly of Common Sense Advisory about ways brands like Nestl

• Agencies

  Pointless Postal Posturing

  Rep. Dennis Ross (R-FL), seems to misunderstand a lot about postal reform in on his plan to fix USPS financial woes

• Agencies

  List Prices Continue to Drop: Worldata Index

  Better compiling methods, too many email files and a stagnant economy are reasons why list prices are down

• Agencies

  The Catalog Lives On

  The catalog is still very much alive

• Bad Move: USPS Decreases Summer Mail Discount

  The U.S. Postal Service cuts the discounts for summer mailings that use QR codes.

• Agencies

  Q&A: How Retailers are Using Social Media

  Social media use is exploding among retailers. How are they using it?