Larry Riggs

• Agencies

  Calls to Return Telemarketing Jobs Continue

  Union campaign pushes members of Congress to bring telemarketing jobs back home.

• Agencies

  USPS Defaults on $5.5 Billion Obligation

  The U.S. Postal Service defaults on a multibillion dollar financial obligation and draws yawns from the mailing industry.

• Postcards and Phone Follow-Up Boost Response for Contractor

  A combination of lead generation postcards and phone follow-up has brought in a 7% response rate for Green Tree Construction.

• Agencies

  USPS on Right Track with Fall QR Code Promo

  The U.S. Postal Service is to offer mailers discounts for using mobile-enhanced QR codes on mailing pieces sent out in the run-up to Thanksgiving.

• Variable Printing Boosts Merry Maids’ Direct Mail Response

  Over the past two years, Merry Maids has standardized its direct mail from franchisees and cut postage expenses thanks to on-demand printing.

• Agencies

  Mailers Mixed on November USPS QR Code Promo

  Mailers like the U.S. Postal Service’s Holiday promotional discount program for pieces using QR codes but aren’t too thrilled with the idea of using priority mail.

• Email

  APL Phone and Email Efforts Generate 2,000 Leads

  A B2B lead generation effort produced more than 2,000 leads for warehousing systems marketer APL Logistics.

• Agencies

  The Under-Appreciated Catalog

  Why postal reform may not benefit catalogers

• Agencies

  Direct Mail Hangs On

  Despite all the hype about its impending death, direct mail still pulls, even if the medium is not quite as big as it once was.

• Agencies

  Direct Mail Gets Most Response, But Email Has Highest ROI: DMA

  Direct Mail holds its own as a response generator