Unbounce, a company that helps marketers create, publish and test landing pages, shares an infographic from ClickMeeting that examines the use of webinars. Before diving into the visuals, Unbounce offers five reasons why companies should use webinars for lead generation: 1) strong intent 2) more information than most forms of lead gen 3) they’re free […]

If your affections for Groupon were rekindled by the recent resurgence of its stock price, this post from Sneha Shah, editor-in-chief of Green World Investor, should knock you down a notch. According to Shah, “investors should sell into the rally as the company does not have a coherent business strategy and suffers low competitive barriers […]

Shopkick had its first profitable quarter in the fourth quarter of 2012, the company is announcing today. It credited its revamped Shopkick 3.0 app, launched in October, as a reason for a spike in holiday consumer usage and revenue. The company’s location-based shopping app rewards users for walking and engaging with products in brick-and-mortar stores. […]

Now that Facebook’s Graph Search is unveiled to the public in all its beta glory, it’s time to consider what this might mean for marketers. To that end, Econsultancy spoke with a few experts to see what Graph Search will mean for brands, for instance. “Active outreach will be at the forefront of everyone’s minds, […]

At Facebook’s big event today, the social network finally offered a peek at what it’s building: a search tool called Graph Search, or what CEO Mark Zuckerberg is calling the company’s “third pillar” of its ecosystem. No, it’s not quite a “Google killer” search engine, but it is one step closer to realizing all those […]

As merchants ponder how to promote themselves and attract more customers, they may wonder how beneficial running a daily deal might be. After all, the industry has cooled off quite a bit from the frenzied days around Groupon’s IPO in November 2011, and horror stories of small businesses shuttering their doors after running a daily […]

The next time you want to reach people via a series of email marketing messages, make sure what you deem as a proper frequency won’t be interpreted as bombardment by recipients. According to an online survey from YouGov commissioned by Emailvision, three-quarters of respondents said they would resent a brand after being bombarded by emails. […]

Dan Zarrella of HubSpot has generated an infographic conveying one simple message: If you want engagement on Facebook, all you have to do is ask. Analyzing 1.2 million posts from the top 10,000 most liked Facebook pages, Zarrella encountered some interesting findings. These include: –

If you’re a marketer using social channels like Facebook, Twitter, LinkedIn, Pinterest and Google+ to engage with your audiences and just aren’t getting the results you want, here are three steps to take to analyze and adjust your social media campaigns: 1) Collect data: Go beyond likes, followers, comments, etc., and gather data from Google […]

“Working the sales process in reverse saves you money, resources and time,” writes Andre Bourque, a social media marketing and inbound-marketing specialist. “In order to effectively increase your market presence and online profile, you can use various platforms and tools to be where you wish to be and when you wish to be there.” He […]