When the topic of conversions is discussed, many words are devoted to factors like colors, Web design and calls to action. But what about names given to companies, products and services? “Coming up with creative names for your products and services, as well as finding creative uses of these names, can help you gain more […]

Facebook, Twitter, Instagram, YouTube and even Google+ are probably social media platforms that brands and their social media managers use every day. LinkedIn, on the other hand, might be the redheaded stepchild of the social media world, thanks to its reputation in the minds of some for being a stodgy place people only turn to […]

Pinterest is known more for being a place where women pin photos of clothing and recipes than a legitimate platform for businesses, but that doesn’t mean the latter can’t be true. In a post for Entrepreneur, author Karen Leland shares eight types of Pinterest boards that might help businesses achieve certain goals: 1)

By Laurie B. Beasley, president, Beasley Direct Marketing

In an earlier blog post (“How to Improve Organic Search and PageRank With Link Building”), we discussed how Google assigns value (PageRank) to your online material and what Google views as natural or artificial link building. In this post, we examine some best practices for building those links in an organic and Google-friendly manner.

PMG and Kenshoo have teamed up to share an infographic offering an informational overview of what the 2013 back-to-school season will bring for digital marketers. One of the big findings the companies share is that consumers spent $83.8 billion on back-to-school shopping last year. Big retailers are expected to see 14 percent more back-to-school sales […]

When you think of B2B lead generation and social media, LinkedIn probably comes to mind right away. But there are effective ways to generate B2B leads using other social media platforms, those usually thought to be for consumer-oriented interactions (e.g., Facebook, Instagram, Twitter). Here’s a look at how B2B companies can leverage social media channels […]

When Yahoo acquired Tumblr back in May, the press release noted that Tumblr boasts more than 300 monthly unique visitors, and that more than half of its users are utilizing the platform’s mobile app. These mobile users access the app an average of seven sessions per day. So when Tumblr makes an update to its […]

Email remains an effective tool for marketers, but there are still some out there who aren’t maximizing the tried-and-true channel. Yes, incorporating social sharing buttons in email marketing messages has its benefits. In fact, according to GetResponse, emails with social sharing buttons get an average click-through rate (CTR) of 6.2 percent, which is 158 percent […]

According to a recent report from Affiliate Window, 22 percent of affiliate marketing campaign traffic and 18 percent of affiliate sales is coming through mobile devices, up significantly from previous years. The report, “M-Commerce: The Complete Picture,” is the third edition of the series, which began in early 2011. Back then, traffic and sales from […]

Believe it or not, there are still people out there wondering aloud whether remarketing actually works or if it just annoys potential customers. So, does remarketing work? Absolutely, according to Eric Couch, an account manager with Hanapin Marketing. “If you can use remarketing, you should,” he writes in a post for PPC Hero. He notes, […]