At its anticipated event Tuesday, Facebook showed the world what it was building: Graph Search, a search tool that leverages users’ connections to deliver relevant results based on “recommendations” from their friends. Though Facebook

Litmus, a provider of email testing and tracking tools, has created an insightful infographic about how marketers can craft near-perfect email subject lines. Why not perfect? Because the perfect subject line is roommates with Bigfoot and the Loch Ness Monster

“The marketing industry runs on heuristics, although nobody actually uses that term,” writes Greg Satell at Digital Tonto. “Simple rules of thumb become axioms, which are then dressed up in a new, snappier shell and presented as insights. They are then recycled and reused.” Once these insights gain consensus and momentum, it gets hard for […]

Mobile advertising revenue worldwide will hit $11.4 billion this year, according to Gartner. This would reflect a 17.0 percent increase from the $9.8 billion in global mobile ad revenue in 2012. According to Gartner, of the $11.4 billion in mobile ad revenue expected in 2013, $3.8 billion, or 33.5 percent, will come from North America, […]

According to Marchex, a digital call advertising company, mobile callers convert at much higher rates than PC users when it comes to travel. More specifically, the company’s report found that call-based conversions were more than 25 percent for rental cars and more than 20 percent for hotels. The study also found that callers from mobile […]

So you have accounts on major social media channels like Facebook, Twitter, Tumblr and Google+ — now what do you do? While there are some out there who don’t see a link between social media activity and profits, the truth is that converting social media followers into real customers is, indeed, possible. To help businesses […]

Just north of the border, a huge merger formed Canada’s largest online deals destination on Tuesday. TeamBuy.ca and Dealfind.com announced their merger, which it’s touting as “the largest ‘daily deal’ merger in North American history.” The newly formed company will have 3.5 million members, including 1 million in the U.S. “From a consolidation perspective, this […]

Groupon has unveiled the Merchant Impact Report, a free tool integrated into the Groupon Merchant Center to give small businesses insights into how profitable deals with the provider are. This tool is being rolled to U.S. and Canadian out after what the daily-deals giant calls a “successful trial” among more than 1,000 merchants. “The Merchant […]

According to the latest numbers from comScore Video Metrix, 181.7 million unique viewers in the U.S. viewed 38.7 billion online videos in December, a stark reminder that marketers should do what they can to get even a small piece of this action. Top online video content properties In December, the average online video viewer in […]

Myths are “dragons” that storm the kingdom of lead generation, puffing smoke, creating confusion and stealing success from otherwise good strategies. Last week we looked at five myths plaguing businesses when it comes to generating high-quality leads: – It’s all about the cost per lead – Marketing and sales have full responsibility of results – […]