In the second quarter, Facebook had 819 million mobile monthly active users. According to Experian, 15 percent of all mobile Internet time in the U.S. is spent on social networking sites. Meanwhile, a survey conducted by Constant Contact found that 73 percent of small-business owners use their mobile devices for social media marketing. The message […]

According to a study conducted by Taggs, a visual content marketing analytics company, Facebook users like brand images of women 41 percent more than they like brand images of men. However, users share brand images of men 19 percent more than they share images of women. The study looked at 1,103 brand images on the […]

Kayak, an online marketing company, has created a helpful, straightforward infographic ticking off the “21 New Rules of Content Marketing.” If your eyes glaze over when you encounter infographics chock-full of statistics and charts, you’ll like this stat-free, advice-driven resource. Here are some of Kayak’s “new rules”: –

If you’re frustrated by Twitter’s limited search functionality, Topsy has a treat for you: The social search and analytics company now enables anyone to see every public tweet ever published. Here’s a look at our Twitter account’s first tweets: While it may seem like a fun toy for indulging vain curiosity, this kind of access […]

Back in June, Facebook rolled out functional hashtags on its social network and touted the potential benefits for marketers. However, the company noted that hashtags “do not impact your distribution or engagement in News Feed on either desktop or mobile.” A study from EdgeRank Checker finds not only that Facebook posts with hashtags don’t see […]

A comprehensive report from IBISWorld, an independent source of industry and market research, takes a deep dive into the world of daily deals in 2013 and beyond. One of the key findings is that Groupon claims about $6 of every $10 in industry revenue. Industry Overview According to IBISWorld’s report, “Daily Deals Sites in the […]

Lead generation is a common practice for marketers doing work for traditional PC screens, but there are still many who aren’t fully embracing the shift toward mobile devices. According to a survey titled “B2B Lead Generation Marketing Trends: 2013 Survey Results,” conducted by B2B marketer Holger Schulze, 49.2 percent of respondents say they’re heavily engaged […]

Twitter’s Lead Generation Card, which was spotted in February and officially introduced in May, is now available to all advertisers on the social network. When the product was unveiled in May, it was available only to the company’s “managed clients,” with a promise of a wider rollout to global small and medium-sized businesses in the […]

For B2B marketers hoping to connect with small and medium-sized businesses (SMBs), there are a number of valuable data points that inform their lead-generation efforts, but none are more valuable than purchasing-time horizon. That’s one of the main findings of a recent survey of more than 500 of Business.com’s pay-per-lead advertisers. Valuable Data According to […]

According to estimates from eMarketer, Google is expected to claim 53.2 percent of net mobile Internet ad revenue worldwide this year, a slight uptick from the 52.4 percent it claimed in 2012. Meanwhile, Facebook’s share of global mobile ad revenue in 2013 is expected to be 15.8 percent, nearly three times its stake last year. […]