Today Foursquare announced a subtly sweet feature for small businesses. Users who manage their business on the location-based social network can now choose to display their Twitter handle when someone tweets or checks in at one of their brick-and-mortar locations. Foursquare uses this example: Instead of Melanie Travis’ tweet saying she was “at Butter Lane,” […]

By Micky Long, vice president and practice director of lead nurturing, Arketi Group

The new year is here, and now is the perfect time for marketers to make (and start on) a few New Year’s resolutions related to optimizing lead-nurturing efforts. Here, in no particular order, are five things for consideration:

If you’re a small-business owner, chances are you don’t think much of Twitter’s ability to help you. That’s according to a survey from The Wall Street Journal and Vistage International, which found that just 3 percent of the 835 business owners surveyed said Twitter had the most potential to help them. LinkedIn was on the […]

According to Facebook COO Sheryl Sandberg, Facebook Offers have been claimed by nearly 42 million unique users since it launched last year. During the fourth-quarter earnings call Wednesday she also noted that the cost per redemption for marketers compared favorably to other channels, such as email, paid search and display. Back in October, Facebook noted […]

We’re continuing our series of profiles of local-commerce companies by featuring Leloca. The purpose of these Q&A interviews is to give local businesses, marketers and others in the industry a look at what some companies out there are doing. These profiles are also meant to highlight different perspectives on the future of the local-commerce industry. […]

YP, a local search, media and advertising company, has shared an infographic detailing the mobile search trends to watch for in 2013. It offers an overview of popular mobile local search categories, the importance of proximity and mobile local search seasonality, among other topics. Here are some of the interesting tidbits of information: –

Company Reports Continued Success With Record Bookings, Revenue and EBITDA, Strategic Company Acquisition, Significant New Customer Wins, and New Global Partners and Products INCLINE VILLAGE, Nev.

Facebook is set to announce its fourth-quarter and full-year results at 5 p.m. EST today. Analyst estimates compiled by Bloomberg point to revenue hitting $1.52 billion in the fourth quarter. Mobile advertising is expected to account for 24 percent of that number, up from 14 percent in the prior quarter, according to Topeka Capital Markets […]

WordPress offers a very convenient blogging platform for affiliate marketers. However, getting the most out of it takes some effort and creativity. Here are five steps to ensure that affiliate marketers fully take advantage of WordPress: 1)

According to Amazon.com Inc.’s Form 10-K filing to the SEC, LivingSocial posted a net loss of $650 million for the year ending Dec. 31, 2012. The daily-deals company, of which Amazon purchased 29 percent in the first quarter of 2012, posted a net loss of $499 million in 2011. The book value of Amazon’s investment […]