SlideShare is “the most underutilized content distribution tool – and it’s not even close!” according to Joe Pulizzi. Founder of the Content Marketing Institute. But why aren’t more marketers taking advantage of the presentation platform? The answer seems to be the difficulty of coming up with content ideas for SlideShare presentations. To help marketers overcome […]

More and more consumers are picking up their tablets to do things they used to do on desktop computers. So when will tablets actually overtake PCs in terms of usage? Though the answer to that question remains uncertain, analyst Sameer Singh projects that quarterly shipments of tablets are likely to leapfrog shipments of PCs by […]

Twitter appears to be on the verge of getting a lot more intriguing for those in the business of generating leads. The Twitter Advertising handle posted this today: Learn how to put Twitter to work for your small business! Download our small biz guide now: ads.twitter.com/cards/5wzucr/9 – Twitter Advertising (@TwitterAds) February 19, 2013   The […]

By Debbie Qaqish, principal partner and chief strategy officer for The Pedowitz Group

5 Stages of Change on the Road to Revenue Marketing

Eventility, a platform for organizing and promoting events, clubs, groups, communities and places, has pieced together an infographic showing the benefits of online communities for small businesses. Here are some of the highlights: – 97 percent of consumers look for local businesses online – 73 percent of consumers go online to search for discounts or […]

The sales funnel has been a bastion for marketers and sales teams, but the truth is that the traditional sales funnel hasn’t been relevant for a number of years now. It’s useful because it’s a universally understood visual tool but buying patters have changed so much that it’s time to move on. For one thing, […]

According to comScore, YouTube was the sixth biggest U.S. website in December, boasting 126.9 million unique visitors. It’s also, unsurprisingly, the No. 1 online video site. While it’s clear that there are plenty of eyes watching videos on YouTube, a channel that holds plenty of potential for marketers, how do companies get viewers to actually […]

Social Metrics Pro, the maker of a social media analytics plugin for WordPress, has created an infographic offering a look at 10 creative secrets to use for social media marketing. With more than 9 in 10 businesses using social media to attract new customers, creativity is the key to standing out from that crowd. Here […]

Twitter’s API is getting an update that will give developers the opportunity to choose from tweets with “none,” “low,” “medium” and “high” values. This feature, intended to help applications that display tweets from a stream curate high-quality tweets, essentially evaluates tweets. Twitter shares that the “medium” and, eventually, the “high” tweets will “roughly correlate” to […]

HubSpot’s recent “Marketing Benchmarks” report, which included responses from more than 7,000 businesses, offered a peek into the minds of B2C and B2B companies, many of whom are looking to Twitter, landing pages, blogs and Facebook for their marketing needs. Here are five questions they are asking about lead generation: 1)