YP (aka the new version of the Yellow Pages, as of May 2012) has announced that it raked in more than $350 million in advertising revenue attributable to mobile. Using numbers from IDC (International Data Corporation), YP says this makes it the No. 2 company in the U.S. mobile advertising industry. According to the company’s […]

Marketing efforts often rely on various forms of permission from consumers. RegReady, a permission-based lead-generation community, conducted a survey of 1,125 consumers and marketers to get a sense of what they think about these four types of permission: –

Responsive design, defined by Eloqua as “the practice of creating websites that fluidly respond to deliver the right experience for the right screen size at the right time,” is the new norm when it comes to designing websites that will be friendly for mobile devices. Building a single website that can automatically adapt itself depending […]

A red gummy bear may look and taste different from an orange gummy bear, but after the last chew they’re both delicious treats for your taste buds. In the same vein, B2B lead generation and B2C lead generation have their differences, but at the end of the workday they’re both about acquiring leads and converting […]

Pardot, a B2B marketing automation software provider, has put together a helpful infographic about how marketing automation can help marketers who attend trade shows. While in-person exhibitions may seem outdated in today’s digital age, executive decision-makers rank them as their No. 1 spot for getting purchasing information, according to Oxford Economics. “Trade shows can mean […]

Hashtags are a useful tool for Twitter, Instagram, Pinterest, LinkedIn and Google+. Ever since Chris Messina first used a hashtag on Twitter on Aug. 23, 2007, they’ve become a major way people organize conversations on these social media platforms. Marketers should know how to effectively use them to engage with their audiences and be seen […]

Google AdWords enhanced campaigns introduced some new ways for advertisers to target mobile consumers using information like their location and the type of mobile device they’re using. “The best way to optimize the ad experience for mobile users is to take advantage of ad extensions

By Dan Cronyn, director of consumer marketing for TheLadders

As director of consumer marketing at TheLadders, I get a lot of exposure to the world of job seekers. Not everyone looking for jobs is unemployed or unhappy, and not everyone happy at their jobs is planning to stay there forever. We get all kinds of job seekers but hear similar frustrations from everyone.

There are many email marketing services out there to choose from, but they can all be put into one of two categories: basic and advanced. Basic email marketing services do everything you expect a typical email marketing tool to do (e.g., send emails, track results, generate sign-up forms). Advanced email marketing services do more than […]

LivingSocial was compelled to step in and clear the air after PrivCo, a private company data specialist, released a report about the daily-deal company’s fresh round of $110 million in funding. The report, titled “LIVINGSOCIAL Receives Emergency $110M Debt Infusion From Existing Investors With Oppressive Terms,” captured the attention of many. LivingSocial CEO Tim O’Shaughnessy […]